As most of you guys know, it’s friday! Which means another great friday fun case from us at Awoque!
This week we’re showing what Ikea did in 2009 to inform their fans and customers about a opening of a new store in Malmö, Sweden. The goal of this campaign was to engange fans and customers in Malmö but also to engange people outside the borders of Malmö. This was done through Facebook, by letting the customers tag them selfs in photos that Ikea put up on their page. The first fan or customer to tag him- or herself on the product in the photo won that product.
The result of this was that thousands of fans and customers enganged in this campaign, through tagging themselves and thereby also personally promoting the Ikea brand. By bringing the fun to the customers, the customers brought the fun back to the company, making it a fun and happy win-win situation!
Want to know how you can make your company reach thousands of fans?
Contact us at awoque!