Awoque believes that passion and courage is at the heart of all successful social media initiatives. We like to look at the bigger picture, helping organizations to develop and transform their business through sustainable social networking. This is what a common process looks like:
- a couple of meetings with the management to get to know the company, values and goals. We look for the story to tell
- a workshop with as many of the staff as possible
- Awoque scans the online market to get a current view on the brand, its fans and the work field
- our client gets an report and a suggestion on a starting strategy and suggestions of activities

After many successful business cases, we encourage our clients to spend sufficient time on understanding and educating themselves about the various aspects of social media. It is an earned media.  It takes a personal engagement from as many of the staff as possible to increase the chances of becoming a social organization and reaching set business goals.

A great book to read is the “The Thank You Economy” by Gary Vaynerchuk.