I was one of fifty bloggers invited to Lane Bryant Bloggers conference during Full Figured Fashion week in New York. It is no understatement to say that I was very excited to meet all my fellow bloggers/friends from other countries and they all looked fabulous of course!
At the fashion conference, I was eager to find out more about Lane Bryant’s and their collection for fall 2011. However, I was also very interested to see how Lane Bryant would communicate with their key influencer’s because a) it’s part of my job at Awoque and b) I like to think that my fashion blog(BeyondSizes) for plus size girls is somewhat influential.
Lane Bryant began in the early 1900′s and have been making clothes for a long time, so it’s true that they know what they are doing. As a brand they are constantly trying to improve their clothing lines for the plus sized girls. I like that and High 5 to them.
First up was Robert Rutkauskas, Director Trend and Color, followed by David Albow, Senior Design Director of Sportswear. They presented the up coming collection for the fall season and all got a good lesson in clothes fitting. We then had the pleasure of listening to Gill Heer, the Senior Designer and Director for Intimate Apparel. Gill, introduced the upcoming fall Cacique collection inspired by pin up style.
During the day Lane Bryant revealed some interesting information. The best news for me personally was that Lane Bryant will begin to ship their clothes internationally in September 2011. The event finished with a nice lunch, which also gave us a chance to mingled with the presenters and my fellow bloggers.
It was a good, professional event but Lane Bryant could have gotten so much more out of it. As a company Lane Bryant could have gotten information from their audience of key influencers that could be useful in social media, in future designs, marketing and importantly get insight into how to connect and engage with the plus size community.
So, if you have an upcoming event think about how you can use it to obtain valuable information for your brand, product and services through your fans?
If you want to more on how to use social media at your next event, give us a call.