Proliv exists to support men and their families who have received the diagnosis prostate cancer. As may organizations, they struggle to communicate with their members, to increase general awareness and to keep a positive outlook on the volunteer-based work load. Utilizing social media can be a way to increase positive attitudes and using each volunteer hour more effectively, if the necessary time is spent on setting a social strategy.
I firmly believe that it is the “media” within social media that stops many to explore the possibilities with online tools and channels. I always start my inspirational workshops by moving the “media” out of focus and concentrating on the “Why”, the basics of a great dialogue and sales strategy. My three basic tips:
- Stay true to you passion for the cause
- Tell stories to strengthen to show good examples
- Focus on the dialogue and asking questions
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