Earlier this year Stall Rustorp a company that sells horse riding products online, contacted Awoque to help market their web and e-commerce site through social media.
Stall Rustorp, is located in the beautiful Swedish countryside approx. six kilometers from Trollhättan and they are passionate about horses and their well-being. The first challenge we had to address was that their website and online store did not communicate this at all. Stall Rustorp, desperately needed a new image and a more user-friendly online strategy to get their message across.
In order to deliver against the brief, Awoque undertook a comprehensive analysis of Stall Rustorp’s business and we reached out to the online horse riding community, valuable key influencers and fans. The result was concrete ideas (and input) on how to get key messages across, a better understanding of the community and their social media channels of choice.
This valuable information was used in the redesign of Stall Rustorp’s entire web and e-commerce site. The new design not only gives Stall Rustorp a modern and fresh look but it also reflects the values of the horse riding community. Another key item was to move Stall Rustorp to a blog friendly platform to promote much more engagement with customers and fans.
“The goal for Stall Rustorp was to create a modern, user-friendly website, whilst making ourselves more available through social media. Awoque has not only helped us create these conditions but pinpointed what needed to be done and made it happen. We now have a very beautiful web site that appeals to our customers and a social media strategy to engage with our fans. We are extremely happy and believe that we have a bright social future.” says Johan Söderlund, CEO. Stall Rustorp.
We too believe that Stall Rustorps has a very bright social future, they have the tools, a new web/e-commerce site that gets across a simple but powerful key message – their love of horses; and a community of passionate fans to engage with.