Yes, you can come to the conference and focus on keynotes and panels. Fill you calender tight with pre-booked events. But then you might miss the true magic. When you just end up having an inspiring conversation with people who blow your mind, ask intriguing questions and getting your ideas challenged. Today I had lunch with a group of creative people and one hour later, we spread our passionate stories and dream projects. We now have a group on Facebook called Overlap where we can continue the conversation.

Be inspired, like I was by Marcus Goodyear´s post on on 1000 Years of History at SXSW – a poetry response to a noisy place

Do this in life. Try it. Just sit down next to someone. Ask them a question. Magic could happen. Social media enables and lets you connect and stay connected. Enjoy!