I had the privilege to inspire on the topic “Finding business online” in Dalsland at the Event arranged by Innovatum. Erik Nissen Johansen from Stylt Trampoli also gave a lecture on Storytelling. The two subjects connect because it is all about your “WHY”. When telling the story of your brand, your product, yourself, your staff etc, tell it straight. Be personal, stay honest and give the reader a good story.

Most of the people I meet think social media is a trick or really hard to learn. My usual answer is – you all ready know how to do it successfully. If you act online as you would with your best friends and as you would in your greatest client relationships you are on your way. The technique – to post, show photos, upload videos, create buzz etc- you might need help with. Ask your fans, followers and in forums and you will get feedback. Do not hesitate to ask professionals for help as well. Social Media is the best honest marketing, PR tool out there.

Read Innovatums own blog post from The Event in Swedish here>>

Here are a few of the videos I mentioned in my talk:

Simon Sinek – Why

Charity Water – on how to tell the story passionately:

The Marmite Social Media Case