Congratulations to Venture Cup winners in the 2012 competition.

Awoque´s got the mission to create digital exposure for the winners, the competition and entrepreneurship during the Swedish finals. Many companies support events in various forms and place their roll-ups and broschures in the event arena. Traditionally companies support events and show their brands with, roll-ups, banners and broschures in the event arena. Our ambition was to create exposure in the digital meeting arena as well surrounding #VentureCup. We moderated the conversation and crreated content online for fans to follow through Twitter, Bambuser, YouTube and aided the guest bloggers.

With Matter, we produced a live talk show only minutes after the prize ceremony was over broadcasted via Bambuser. Guest in the program was winners Speximo, chairwoman of the jury Deborah Lygonis (Constant Innovation), Robert Odenjung (Västsvenska Handelskammaren), artist Emil Jensen, risk capitalist Susanna Falkengren, and Christina Jaremo who will be in the Regional Manager for Venture Cup West.

And the broadcasts reached our Enterprise Minister in Sweden, Annie Lööf on Twitter:

High5 to Olivia Widén for the professional attitude all day and to the staff at Gothia Towers for helping us set up the mini-studio quickly.

I had a dream when I was 7 yrs old to change the world to a better place. My dream grew stronger for every day. Today I live my dream every day with Awoque – social media for social good – and inspire others to chase theirs. A great job, do not you think? Last week, I hade the privilege to give a lecture on Storytelling at Xelera, I told them my story, my why, that inspired my whole life, my carrier, the company I own.

photo by Henrik Johansson - Victoria Ahlén lecturing on Storytelling

Thanks to Henrik Ladström for the recording.
Part 1 on Bambuser:

photo by Henrik Johansson - Henrik Ladström recording

Part 2 on Bambuser :

Xeleras blog post (in Swedish) from the Storytelling lecture >>

Kungsbacka showed its best face ever on Saturday for the premiere of Kungsbacka365 – a project for a more active city and a triathlon for all. Awoque proudly sponsors this social good event where citizens come together and enjoy the town we live in.

If you want to participate?  The next Triathlon will take place on August 18 in downtown Kungsbacka.
Sign up on the home page for Kungbacka365>>

I had the privilege to inspire on the topic “Finding business online” in Dalsland at the Event arranged by Innovatum. Erik Nissen Johansen from Stylt Trampoli also gave a lecture on Storytelling. The two subjects connect because it is all about your “WHY”. When telling the story of your brand, your product, yourself, your staff etc, tell it straight. Be personal, stay honest and give the reader a good story.

Most of the people I meet think social media is a trick or really hard to learn. My usual answer is – you all ready know how to do it successfully. If you act online as you would with your best friends and as you would in your greatest client relationships you are on your way. The technique – to post, show photos, upload videos, create buzz etc- you might need help with. Ask your fans, followers and in forums and you will get feedback. Do not hesitate to ask professionals for help as well. Social Media is the best honest marketing, PR tool out there.

Read Innovatums own blog post from The Event in Swedish here>>

Here are a few of the videos I mentioned in my talk:

Simon Sinek – Why

Charity Water – on how to tell the story passionately:

The Marmite Social Media Case

Awoque believes that passion and courage is at the heart of all successful social media initiatives. We like to look at the bigger picture, helping organizations to develop and transform their business through sustainable social networking. This is what a common process looks like:
- a couple of meetings with the management to get to know the company, values and goals. We look for the story to tell
- a workshop with as many of the staff as possible
- Awoque scans the online market to get a current view on the brand, its fans and the work field
- our client gets an report and a suggestion on a starting strategy and suggestions of activities

After many successful business cases, we encourage our clients to spend sufficient time on understanding and educating themselves about the various aspects of social media. It is an earned media.  It takes a personal engagement from as many of the staff as possible to increase the chances of becoming a social organization and reaching set business goals.

A great book to read is the “The Thank You Economy” by Gary Vaynerchuk.