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Congratulations to Venture Cup winners in the 2012 competition.

Awoque´s got the mission to create digital exposure for the winners, the competition and entrepreneurship during the Swedish finals. Many companies support events in various forms and place their roll-ups and broschures in the event arena. Traditionally companies support events and show their brands with, roll-ups, banners and broschures in the event arena. Our ambition was to create exposure in the digital meeting arena as well surrounding #VentureCup. We moderated the conversation and crreated content online for fans to follow through Twitter, Bambuser, YouTube and aided the guest bloggers.

With Matter, we produced a live talk show only minutes after the prize ceremony was over broadcasted via Bambuser. Guest in the program was winners Speximo, chairwoman of the jury Deborah Lygonis (Constant Innovation), Robert Odenjung (Västsvenska Handelskammaren), artist Emil Jensen, risk capitalist Susanna Falkengren, and Christina Jaremo who will be in the Regional Manager for Venture Cup West.

And the broadcasts reached our Enterprise Minister in Sweden, Annie Lööf on Twitter:

High5 to Olivia Widén for the professional attitude all day and to the staff at Gothia Towers for helping us set up the mini-studio quickly.

I had a dream when I was 7 yrs old to change the world to a better place. My dream grew stronger for every day. Today I live my dream every day with Awoque – social media for social good – and inspire others to chase theirs. A great job, do not you think? Last week, I hade the privilege to give a lecture on Storytelling at Xelera, I told them my story, my why, that inspired my whole life, my carrier, the company I own.

photo by Henrik Johansson - Victoria Ahlén lecturing on Storytelling

Thanks to Henrik Ladström for the recording.
Part 1 on Bambuser:

photo by Henrik Johansson - Henrik Ladström recording

Part 2 on Bambuser :

Xeleras blog post (in Swedish) from the Storytelling lecture >>

I had the privilege to inspire on the topic “Finding business online” in Dalsland at the Event arranged by Innovatum. Erik Nissen Johansen from Stylt Trampoli also gave a lecture on Storytelling. The two subjects connect because it is all about your “WHY”. When telling the story of your brand, your product, yourself, your staff etc, tell it straight. Be personal, stay honest and give the reader a good story.

Most of the people I meet think social media is a trick or really hard to learn. My usual answer is – you all ready know how to do it successfully. If you act online as you would with your best friends and as you would in your greatest client relationships you are on your way. The technique – to post, show photos, upload videos, create buzz etc- you might need help with. Ask your fans, followers and in forums and you will get feedback. Do not hesitate to ask professionals for help as well. Social Media is the best honest marketing, PR tool out there.

Read Innovatums own blog post from The Event in Swedish here>>

Here are a few of the videos I mentioned in my talk:

Simon Sinek – Why

Charity Water – on how to tell the story passionately:

The Marmite Social Media Case

Awoque broadcasted the regional final for Venture Cup Väst yesterday live from Draken in Göteborg. Together with Regional Director Jonas Almeling, the sponsors and all entpreneurial fans, we wanted to create the best possible exposure for the competitors. Around 8.20 pm we reached one of our goals and trended as number 1 on Sweden’s Twitter Top List.

In the prize pool, more than 350 000 SKR and around 10 pm the winners were announced. Congratulations to Cyto365, Appbooster, Velit Biologics, Heaven Can Wait och Beliqua.

Our mission to spotlight and create lots of needed PR for all the regional finalists from all over Sweden continues. Stay tuned on the blog from Sverigefinalen and you will not miss a thing.

Interview with winner Micael Törnblom, Cyto365 (in Swedish):

Interview with the bronze medalists Velit Biologics:

A big applaude and High5 also to the young talents hosting tonights festivities Simon and Johanna from Venture Cup Väst.

Awoque applauds Pinchos today and wishes them a happy start with their first tapas restaurant opening in Göteborg tonight at 5 pm. This is the first restaurant in town where every order goes through an app.
“I want people to go out and eat more and to be social. Having a strong online profile and an open dialogue with our fans is an absolute must”, says founder Fredrik Mattsson.

Awoques mission so far:

• Socialized the company and the team. Providing education, answering questions and forming a social media policy.
• Connecting them with fans and getting conversations started online together with the staff
• Monitoring the brand online and measuring spread, reach and impressions
• Socializing the pre-party online and inviting & interacting with fans and early adopters of the brand.

Follow Pinchos on Facebook and Twitter @eatpinchos.

Interview with proud owner and Head Chef Johannes Räfsby on Bambuser:

Three Swedish blog posts from Pinchos:
Göteborgsbloggarna “Grab a Fork”>>
Eva Wielsegren “Tapas direkt från appen”>>
Kristina Svensson, Tomatsallad “Tapas direkt från app på Pinchos”>>

I met many fantastic people during my visit in Texas. Together with Erik Presley, CEO Eli 360, we recorded this podcast on social media´s contribution to thinning global borders (10.5)

A few highlights:
- Be proud of who you are. Find people who inspire you. Social media enables you. Stay positive. The world will be yours.
- Keep the phone off when you are in a meeting and with your family. I personally use social media so that I can spend as much quality time as possible with my family.
- When you drink a coffee with your best friend. Keep the phone in your pocket. OK to take a photo to save the moment and tweet about it.
- Honesty is key.
- Find the community that share your passion. Listen, follow trends and start asking questions.

Thank you ACU for letting the use of the Learning Studio to record this podcast. What a great place to communicate witht the world, create digital storytelling and magic. If you want to see what has happened during the year that the AT&T studio has been at ACU here is a video:

Year One: The AT&T Learning Studio from Learning Studio on Vimeo.

I saw all the new technology in the trade show today at SXSW but this panel beats all that. Here are some great examples of innovations around Africa that will inspire you to just do it. Sharing your ideas in a open innovation manner rather than capitalizing to make this world better.

Hans de Zwart summarized the session well in his blog post from #sxmakeafrica.

Here is the broadcast:

Steve Daniels:

Juliana Rotich:

When I post this more than 62 million viewers have seen the KONY 2012 film on YouTube. This movie will socially impact us and create change this year. This movie got us all thinking, wondering, wishing that we will succeed to bring justice to this cause.

The first session I visited was on “Social Media, Social Change, and Social Filmmaking” also #sxDocChange on Twitter. Every session has a pre-printed # to gather a community. This enables us to enchange and continue the conversations long after. I could also find new people to follow.

Here is a great blog post about the session by Calandra Buckner. I put the panel discussion on our Bambuser channel.

This is the day, I send my biggest #High5 to all the women around the world. You rock. Especially my mentor Ulla-Lisa Thordén, an EU ambassadeur for female entrepreurship as well as for the Hunger Project. Today I join in with her and many around the world to raise awareness for this fantastic social good cause. Follow them on Twitter @hungerproject

“The Hunger Project firmly believes that it is absolutely essential to cause a society-wide change towards gender equality in order to end hunger and poverty.”

I will go looking for talented women, inspiration for social good causes and great new initiatives here in Austin, Texas and the South by Southwest. Follow me on Twitter @awoque @victoriaahlen. The delegation for the Chamber of Commerce in Göteborg tweet as well under the #westswesxsw. I will also do live broadcasts on Bambuser. Stay tuned

Hello Abilene/ACU and Austin/SXSW, looking forward to meeting you on March 4-19. What sessions do you think I should attend? What question would you like answered? I promise to share my journey here on the blog and of course on the Awoque Facebook

On Sunday my US adventures begins. I will start by visiting ACU to meet students, PR professionals, faculty, lecture and go looking for social media creativity. The award winning ACU Connected awakens my curiosity. I will share my findings with you.

On March 9, the conference South by Southwest starts and a delegation from the West Chamber of Commerce will go looking for answers to:
- How can to Göteborg / western Sweden become Europe’s number one meeting place for creative and cultural industries? Here is a short interview with the project leader Sandra Norberg (and Erik Nissen) from October at Handelskammardagarna: