How was your day? Ours rocked! Awoque added new talents to the agency today. Six curious, junior Ninjas in social media will ask you questions, lead you in the jungle and give inspiration to increased awareness. On Thursday, we will tell you more.
Curious? Get in touch with getsocial@awoque.com or post a question here.
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Yesterday Twingly, a blog trackback service, launched its own Analysis feature. According to Anton Johansson, Product Strategist at Twingly, the service is targeted at PR agencies helping their clients keeping an eye on the blogosphere. So what is Twingly Insight?
Twingly Insight is not going to be a Monitoring tool like Meltwater Buzz. Instead it will give the user access to the huge database (500,000 new entries per day, according to Twingly.com) of blog posts that Twingly has gathered, and search it for the keywords you are interested in. One thing Twingly Insight provides that most other services don’t is a wide array of meta data, mainly concerning stats like trackbacks (“blogs about this blog post”), a “blog score”, etc, helping the user in finding the key influencers.
Not having used Twingly Insight (yet!), I can not give you a rundown on how it actually works, but through Twingly’s website you will find a demo version and an example on how it’s supposed to be used. It sure looks promising though, and considering how many cool partners they already have, I look forward to see what the guys are up to next!
Here are some other news on the subject:
Twingly släpper analysverktyg - Article in Swedish from dagensmedia.se
The official launch blog post – from blog.twingly.com
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On Thursdays, I will give you a review, a tip or just my thoughts on research and analysis, which is my main responsibility working at Awoque. If you have any questions about how it works, and why you should always keep track on your presence online, feel free to contact me!
Meltwater Buzz is one of the most powerful tools out there today, allowing you to search for keywords and/or hashtags in pretty much any media. Micro blogs (Twitter), regular blogs, videos, photos, it’s all covered! Setting up a campaign (a set of keywords) takes about five minutes, and feels like searching on Google, only more… powerful.
In the “Overview” tab, you will see the latest tweets, blog posts, pictures etc that follows your search criteria on the right hand side. To the left, you get stats and graphs, all customizable to your hearts delight.
Reporting your stats is obviously a key feature of any monitoring service. MBuzz does this through a simple-to-use report wizard. You choose what campaign you want a report on, decide which stats you want to show and, with the help of check-boxes, what kind of charts and graphs you want.
A downside to this tool is that it is sometimes too powerful, especially if you are only running a local campaign. You might get data that you don’t care about, for example from other countries (MBuzz actually translates content as well!). Luckily you can limit the search to only include certain countries and languages. Another downside is the price, which for a startup or small company might be too high. But as I mentioned earlier: this is a powerful service, created for big brands to keep track of everything that happens.
Have you used Meltwater Buzz? What do you think about it? Tell me in the comments, or on our Facebook page!
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FashionDAYS starts today in Borås and will go on until October 1. We will be there to do interviews, launch the new BMW-1 series and catch up on the latest fashion trends.
Later today we will post some more links here to the live broadcasts on Auto 7h:s Bambuser channel.
Read Thina Grotmarks blog post on Fashion vs Cars (in Swedish)>>
Follow us on Twitter at #Auto7arena and Twitter #fashiondays
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The sun glasses are still on. We had a great summer’s break but we are all excited and ready to get back into helping organizations to audit, understand and develop their specific “Why” of social media.
Awoque looks to continue socializing, inspiring, encouraging and assisting your company to tap into your passion to engage with your fans’ through the right social media channels.
Do not hesitate to give us a tweet at @awoque or comment here on the blog.
We look forward to hearing from you!
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The week in New York was everything I wished for and more…
Super Fly (from the left) Tina, Jessica & Thina
Cruising around Manhatten
We had the chance to meet bloggers, models, designers and some of biggest companies in the plus size industry.
One interesting thing that we found out is that the plus size American bloggers envy Europe when it comes to plus size fashion (and we envy them). Which, means that no one is satisfied? So what can we do to change this?
That’s the question I’ll be spending my summer thinking about.
The Awoque blog is taking a vacation and so are we. We’ll get back to you around the 8th of August. Until then, keep on being social.
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I think I speak for most of the staff from Awoque and the rest of our fantastic Press Office – this was a High5 day. Janne Ståhlberg inspired us this morning and set the tone in the online internal press room A few hours off the set, I can try to recapture all the fantastic events from June 18.
My highlights:
Tomorrow, we will tell more stories. Keep sending us comments, spread the word. High5 to all of you!
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Hi all,
Thina Grotmark - Rise & Shine Winner
Just a quick note, we left yesterday morning from Göteborg to travel to New York to follow Thina Grotmark (the winner of Awoque’s “Rise & Shine” competition) to Full Figure Fashion Week. We have a busy schedule but we will try to post up on the Awoque blog when we can.
Below is a link to the first video of Thina waiting for her 1st trip state side.
Thina Grotmark @ Full Figure Fashion Week
Stay tuned for more info and go to www.beyond-sizes.com for Thina’s updates
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Welcome Björn Kåberger to Awoque! This is his first day at work after graduating from High School last week.
Together Björn and I were first on set at the Press Office for the World Transplant Games. Follow us live/online today and during the week to come on @Awoque (Twitter) and on #wtg2011 (on Twitter). We will also appear on Facebook and on the official blog.
We interviewed Howard Dell from Team USA:
Stay tuned and have a great day!
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This is a fun, busy social media week 
On Monday, we celebrated Paul´s birthday with Awoque and also had an office farewell party. We will move offices after the summer closer to Göteborg downtown. If you would like to have us closer to you, get in touch.
Later on in the afternoon, Maria and I planned for all the activities during World Transplant Games with the rest of the crew.
Tomorrow, Paul and Thina travel to New York. Follow them on twitter @beingpaulw and @beyond-sizes. They will also broadcast live and blog. More info here on the web. I wish them a happy journey!
Tomorrow, you can also follow Maria and me downtown Göteborg welcoming an athlete who has biked all the way from Switzerland. Stay tuned on our Twitter/Bambuser @awoque and at #wtg2011
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Awoque AB is a new kind of social media agency. We believe in “Social Media for Social Good” and that organisations can and should interact with social networks to provide sustainable, profitable and loyal connections, whilst contributing to a social cause.
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