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I met many fantastic people during my visit in Texas. Together with Erik Presley, CEO Eli 360, we recorded this podcast on social media´s contribution to thinning global borders (10.5)

A few highlights:
- Be proud of who you are. Find people who inspire you. Social media enables you. Stay positive. The world will be yours.
- Keep the phone off when you are in a meeting and with your family. I personally use social media so that I can spend as much quality time as possible with my family.
- When you drink a coffee with your best friend. Keep the phone in your pocket. OK to take a photo to save the moment and tweet about it.
- Honesty is key.
- Find the community that share your passion. Listen, follow trends and start asking questions.

Thank you ACU for letting the use of the Learning Studio to record this podcast. What a great place to communicate witht the world, create digital storytelling and magic. If you want to see what has happened during the year that the AT&T studio has been at ACU here is a video:

Year One: The AT&T Learning Studio from Learning Studio on Vimeo.

To all of of you fantastic #High5 people who read this:
- ONLINE – Sharing comments, retweets, pushing a like button, asking a question etc in channels such as  Facebook, Linked In, Twitter and other places, we feel connected with you even if you are far, far away.
- FANS – who encourage and send virtual and real hugs when needed the most and spread the #High5:s
- CLIENTS – who trust us and engage with us on a continual basis.
- PEOPLE – we meet in real life at events, meetings and networks. You rock our world and make it happen.
- FOLLOWERS – we look forward to more interaction with you in 2012.

2012 will be a honest, straight forward year with many #High5 projects to manage and enable. We look forward to it.

For all the joy we have experienced this past year, I (+every co-worker that have been apart of the Awoque-team in Göteborg) want to say thank you and lots of big hugs.

Have a fabulous end of 2011. We will take a pause here on the blog and see you again on January 9 2012!

MERRY CHRISTMAS  & A HAPPY NEW YEAR !

How was your day? Ours rocked! Awoque added new talents to the agency today. Six curious, junior Ninjas in social media will ask you questions, lead you in the jungle and give inspiration to increased awareness. On Thursday, we will tell you more.

Curious? Get in touch with getsocial@awoque.com or post a question here.

From the numerous seminars, presentations and lectures we have given on and around social media; we find that a lot of organisations are seeking the holy grail of social media – the fast track”Silver Bullet” to success.

The secret to successful social media is not difficult, but the work required to get there can be. This is an area that most companies have difficulties getting to grips with. This and the fact that social media costs.

Today, social media is inherently seen as the big four: Facebook, Twitter, LinkedIn and Youtube, which take approximately 5 minutes to set-up and are free. If you were working with new media/website development at the beginning of web 1.0 in the mid 90′s this will sound familiar, “Websites are free and my cousin can design one – job done!

The “Silver Bullet”:
To get the most out of online, Web 2.0, activities, you must invest time and resources into understanding your organisation’s “why” to be able to develop a smart social strategy, to achieve set goals such as: engaging and listening to your fans, R&D, project collaboration, recruiting quality people, building your brand, driving sales, and serving your clients (through customer support).

Awoqued Social Organisations

Stop looking for the “Silver Bullet and let Awoque fast track your social media initiatives.

My heart cries out for all people in the midst of their struggles in disaster areas in Japan. I surf the net, trying to find ways to help online. CNN:s guides me to Impact the world. I asked my friends on Twitter, Linked In and Facebook for help as help as well. My friend Katarina Brud started her own disaster relief through JustGiving. Here in Göteborg our daily newspaper GP recommends these ways to aid.
If you have great ideas, please comment below or contact us on Twitter/tweet us at @victoriaahlen or @awoque and we will spread the word.

Hallo där ute! Jag hoppas att ni känner liksom jag att isen lossnar, vindarna vänder och att det går mot vår? Min dag har varit sol, sol, sol -påskrivna avtal och glada människor. Tack vare mina kontaktytor på LinkedIn har vi idag fått nya uppdrag och börjat nysta i nya spännande utmaningar/affärer.

Det bästa med LinkedIn:

• Dina annars så ineffektiva visitkort i byrålådan jobbar för dig aktivt dygnet runt online.
• Du kan träffa och bli funnen av gamla kollegor i olika nätverk, jobbpositioner
• Du kan påverka vilken bild du ger av dig.
• Nya utmaningar kommer av att människor följt dig på håll ett tag och sedan när rätt möjlighet dyker upp, lyfter de luren och ringer eller mailar dig.

Dessutom har Fredrik Toreskog bestämt sig för att ta nya tag. Heja dig och jag ska så gärna köpa din skiva, glädjas när låten spelas på radion, gå på konsert mm. Bilden till höger är strax innan “halleluja-moment“.

I had the best work week. The top three highligts:
- Fredrik Toreskog’ charity concert on Tuesday evening. Passionate moments. Not only did he do social good, he will feed my life with positive energy for a long, long time. What an amazing man.
- We welcome Region Halland and Kungsbacka kommun as new clients.
- And to all of you who met me in Falköping this week, I look forward to continuing our discussions on how to get blogs, Facebook and LinkedIn accounts started!

I think we all deserve som Friday fun and a good laugh. Talk to you again next week ; )

I like LinkedIn since the service enables to keep my business network online up to date and all those received business card working for me. When I need to get in touch with people, the contact data I have might not be up to date. I then use the search field on the top right corner to: find a prospect, reconnect with a collegue or book a meeting with a person I met at a networking event or another marketing reason. With a few hundred contacts online, I sometimes wondered how they all interact and who enables the growth most. Today I found the answers thanks to a tip from Roger Sittnikow – LinkedIn Maps.

Want to know more? Here is minute long video from YouTube with instructions from the creators:

Tonight I had the priviledge to give an introduction to social media to the Rotary club in Kungsbacka. The club was founded in November 1946. On my personal blog you will find a summary in Swedish. In short we talked about:

What is social media?
= Global online tool that enables everyday, instantaneous dialogue with one or several thousands of users.

Why go online?
Here, I recommend that you invest about 20 minutes to listen to Simon Sinek “Why”. Once you know why you should be online, why your company should invest and what the purpose is, then the process can continue.

Where is your passion?
Passion drives your brand  and fuels the process of creating a ripple effect online. Please feel free to ask us more about this!

Brief descriptions of the various channels:

• Facebook – the world’s greatest dialogue channel, a winning formula is to ask lots of questions and to be honest
• Twitter – a micro-blog (diary) where you have 140 characters to say what you want to say. For example: share links, make an offer, make frequent updates during a specific period of time.
• LinkedIn – professional global business network. Activate all your past business card and put your update all your contacts here as well as your resume in your profile. All recruiters go here and look for contacts, staff, etc. Here you can  find active discussion groups within your area of expertise.
• Blog – a diary that is updated frequently and where the readers can leave comments. The world’s best and biggest blog tool is WordPress. Eventually, all sites will be blogs since they are easier and more cost effective to  update.
• YouTube – charge the movies you want to spread and show others
• Flickr - here you upload images to share with others

Social media for social good.
Build your brand using social media and link it to social good actions, Corporate Social Responsibility (CSR). See the example Dove and Pepsi. On awoque we will talk more on the topic during the spring of 2011. Look out!

If you have any questions please do not hesitate to ask them in the comment’s field! Be curious, dare to raise the question, focus on why and then action! Good luck!

Ikväll fick jag många frågor om Facebook och Twitter när jag anslöt till Rotary Kungsbackas tisdagsmöte på Hotell Halland. Efter en smakfull måltid höll jag en kortare introduktion om sociala medier som i kort handlade om det här:

Vad är sociala medier?
= Globala onlineverktyg som möjliggör daglig, momentan dialog med en eller flera tusentals användare.

Varför ska du vara online?
Här rekommenderar jag att du investerar ca 20 min till att lyssna till Simon Sineks “Why”-tal som jag skrivit om i bloggen tidigare. När du vet varför du ska vara där, varför ditt företag ska satsa och vad ändamålet är, då kan processen fortsätta.

Var finns din passion?
Det du/ditt varumärke brinner för är det som är motorn i att skapa ringar på vattnet (the ripple effect). Att fundera kring denna fråga är viktigare än de flesta tror. Hör gärna av dig så berättar jag mer!

Korta beskrivningar av de olika kanalerna:

• Facebook – världens största dialogkanaler där ett vinnande koncept är att ställa mycket frågor och vara ärlig i sin kontak
• Twitter – en mikroblogg(dagbok) där du har 140 tecken att säga det du vill ha sagt t ex länka vidare till annan sida, ge ett erbjudande, komma med ett påstående, när du behöver uppdatera ofta under en bestämd tidsperiod
• LinkedIn – professionellt globalt affärsnätverk. Här aktiveras alla dina tidigare passiva visitkort och du lägger in dina kontakter här samt håller ditt CV uppdaterat under din profil. Alla rekryterare är här och söker du kontakter, personal mm är det här du ska börja leta. Här kan du också hitta aktiva diskussionsgrupper kring ditt specialistområde.
• Blogg – världens bästa och största bloggverktyg heter WordPress. En blogg är som en dagbok som uppdateras ofta och där de som läser kan lämna kommentarer. T.o.m www.gp.se kan anser jag är en blogg! På sikt kommer alla hemsidor vara bloggar då de möjlggör en enklare och mer effektiv uppdatering som är strålande ur marknadsföringssyfte i flera aspekter och anpassad för sökmotorer.
• YouTube - här laddar du upp filmer du vill sprida och visa för andra
• Flickr - här laddar du upp bilder du vill dela med andra

Social media for social good.
Bygg ditt varumärke med hjälp av sociala medier och gör det med kopplingar till samhällsnytta, Corporate Social Responsibility (CSR). Se exemplet Dove och Pepsi. På awoque kommer vi prata mycket mer på temat under våren 2011. Håll utkik!

Om du som var där (eller läser detta nu) har frågor tveka inte att ställa dem i kommentarsfältet! Det är bara att vara nyfiken, våga fråga, fundera på varför och sedan göra! Lycka till!

Det här är mitt 100:e blogginlägg. Det får jag fira med en god kopp te! Imorgon onsdag firar jag mera.