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Global contacts lead Awoque to a mission to aid with the The Unesco Mobile Learning Week. The conference ”aims to explore mobile learning as a unique and significant contribution to achieving the Education for All (EFA) goals of increasing education access, quality and equality.”

More than 280 000 twitter accounts reached with #mlw2013. A pleased Unesco Programme Specialist in Mobile Learning, Steve Vosloo says:
- I really want to thank you for all your help throughout the Symposium. The social media was very active and well managed – we have had lots of compliments.

Here you can view some of the action in a photo album we provided at the Unesco ICT Facebook>>

Tomorrow I leave for the States on a journey to be inspired, receive an award for my work and charge positive energy. To all of you out there who supports and beliefs in Awoque, our values and share our High5:s, the Gutenberg Award is for you.

“The Gutenberg Award recognizes individuals for distinguished professional achievement. We are so pleased to honor Victoria Ahlen for her excellent work as a leader in the use of social media for not only effective dissemination of news and marketing information, but also for her commitment to its use for the greater good. She emulates what we want our students to accomplish as professionals in mass media”, says Dr Cheryl Bacon at Department of Journalism and Mass Communication at ACU.

Awoque socialized the World Transplant Games in Göteborg in the summer of 2011 and increased awareness for organ donation. Our team at the time – Maria Gustafsson, Björn Kåberger, Paul Williams, Martin Lindeskog, Kristina Svensson and other fantastic co-workers. I will blog more about you in the days to come.

Follow my journey in a videoblog. High5 to you.

In August, Awoque focused its core business to social good campaigns and talks. Yesterday, I had the privlege to moderate a political debate in Kungsbacka. Awoque also started, moderated and fueled the online conversations on Twitter and Facebook. Read more (and use Google Translate) in this blog post about using your right to vote:

If you need help to monitor your brand and/or get social media consulting, please contact me at my new job. I joined the competent Scream Mediabyrå in Göteborg together with Digital Analyst Sarah Johansson from Aitellu on August 6. Together with 54 other Media Advisors, we help our clients get visibility both in traditional and digital media in Sweden.

I look forward to staying in contact on all social media for social good matters. I am still the same happy, energetic person, with more added business strengths creating a better world together with you.

Time to sum up a great year of new opportunities and challenges. I want to thank all my clients, followers and fans for your support and trust in Awoque. I learn from you daily and constantly meet new people who inspire my future adventures with the power of social media.  A few hightlights:

- A journey to Texas in March: We are all Rockstars of the Future>> and Proud Alumna to ACU>> 

- Socializing Restaurant Pinchos to a successful launch in April

- Participating in many great events: The Event, Folkmästerskapen i Omelett, Venture Cup, Avalon Outside

- A big applaude to “Sommarlovsentreprenörerna” in Kungsbacka, and my team members this spring Johanna Olsson, Olivia Widén and Bill Selander. Thanks also to my former chairwoman Deborah Lygonis. You guys rock!

After a well-needed energy boost at midsummer with my family, I will be off hiking in a non-cellular, non-wifi zone in a few days. I might tweet every once in a while so keep up at @victoriaahlen. This blog rests.

When Awoque restarts in August, I will introduce news and new beginnings. Stay tuned for that. Have a #high5 summer and wear out that sun chair.

Congratulations to Venture Cup winners in the 2012 competition.

Awoque´s got the mission to create digital exposure for the winners, the competition and entrepreneurship during the Swedish finals. Many companies support events in various forms and place their roll-ups and broschures in the event arena. Traditionally companies support events and show their brands with, roll-ups, banners and broschures in the event arena. Our ambition was to create exposure in the digital meeting arena as well surrounding #VentureCup. We moderated the conversation and crreated content online for fans to follow through Twitter, Bambuser, YouTube and aided the guest bloggers.

With Matter, we produced a live talk show only minutes after the prize ceremony was over broadcasted via Bambuser. Guest in the program was winners Speximo, chairwoman of the jury Deborah Lygonis (Constant Innovation), Robert Odenjung (Västsvenska Handelskammaren), artist Emil Jensen, risk capitalist Susanna Falkengren, and Christina Jaremo who will be in the Regional Manager for Venture Cup West.

And the broadcasts reached our Enterprise Minister in Sweden, Annie Lööf on Twitter:

High5 to Olivia Widén for the professional attitude all day and to the staff at Gothia Towers for helping us set up the mini-studio quickly.

I had the privilege to inspire on the topic “Finding business online” in Dalsland at the Event arranged by Innovatum. Erik Nissen Johansen from Stylt Trampoli also gave a lecture on Storytelling. The two subjects connect because it is all about your “WHY”. When telling the story of your brand, your product, yourself, your staff etc, tell it straight. Be personal, stay honest and give the reader a good story.

Most of the people I meet think social media is a trick or really hard to learn. My usual answer is – you all ready know how to do it successfully. If you act online as you would with your best friends and as you would in your greatest client relationships you are on your way. The technique – to post, show photos, upload videos, create buzz etc- you might need help with. Ask your fans, followers and in forums and you will get feedback. Do not hesitate to ask professionals for help as well. Social Media is the best honest marketing, PR tool out there.

Read Innovatums own blog post from The Event in Swedish here>>

Here are a few of the videos I mentioned in my talk:

Simon Sinek – Why

Charity Water – on how to tell the story passionately:

The Marmite Social Media Case

Awoque broadcasted the regional final for Venture Cup Väst yesterday live from Draken in Göteborg. Together with Regional Director Jonas Almeling, the sponsors and all entpreneurial fans, we wanted to create the best possible exposure for the competitors. Around 8.20 pm we reached one of our goals and trended as number 1 on Sweden’s Twitter Top List.

In the prize pool, more than 350 000 SKR and around 10 pm the winners were announced. Congratulations to Cyto365, Appbooster, Velit Biologics, Heaven Can Wait och Beliqua.

Our mission to spotlight and create lots of needed PR for all the regional finalists from all over Sweden continues. Stay tuned on the blog from Sverigefinalen and you will not miss a thing.

Interview with winner Micael Törnblom, Cyto365 (in Swedish):

Interview with the bronze medalists Velit Biologics:

A big applaude and High5 also to the young talents hosting tonights festivities Simon and Johanna from Venture Cup Väst.

Awoque applauds Pinchos today and wishes them a happy start with their first tapas restaurant opening in Göteborg tonight at 5 pm. This is the first restaurant in town where every order goes through an app.
“I want people to go out and eat more and to be social. Having a strong online profile and an open dialogue with our fans is an absolute must”, says founder Fredrik Mattsson.

Awoques mission so far:

• Socialized the company and the team. Providing education, answering questions and forming a social media policy.
• Connecting them with fans and getting conversations started online together with the staff
• Monitoring the brand online and measuring spread, reach and impressions
• Socializing the pre-party online and inviting & interacting with fans and early adopters of the brand.

Follow Pinchos on Facebook and Twitter @eatpinchos.

Interview with proud owner and Head Chef Johannes Räfsby on Bambuser:

Three Swedish blog posts from Pinchos:
Göteborgsbloggarna “Grab a Fork”>>
Eva Wielsegren “Tapas direkt från appen”>>
Kristina Svensson, Tomatsallad “Tapas direkt från app på Pinchos”>>

I met many fantastic people during my visit in Texas. Together with Erik Presley, CEO Eli 360, we recorded this podcast on social media´s contribution to thinning global borders (10.5)

A few highlights:
- Be proud of who you are. Find people who inspire you. Social media enables you. Stay positive. The world will be yours.
- Keep the phone off when you are in a meeting and with your family. I personally use social media so that I can spend as much quality time as possible with my family.
- When you drink a coffee with your best friend. Keep the phone in your pocket. OK to take a photo to save the moment and tweet about it.
- Honesty is key.
- Find the community that share your passion. Listen, follow trends and start asking questions.

Thank you ACU for letting the use of the Learning Studio to record this podcast. What a great place to communicate witht the world, create digital storytelling and magic. If you want to see what has happened during the year that the AT&T studio has been at ACU here is a video:

Year One: The AT&T Learning Studio from Learning Studio on Vimeo.

When I post this more than 62 million viewers have seen the KONY 2012 film on YouTube. This movie will socially impact us and create change this year. This movie got us all thinking, wondering, wishing that we will succeed to bring justice to this cause.

The first session I visited was on “Social Media, Social Change, and Social Filmmaking” also #sxDocChange on Twitter. Every session has a pre-printed # to gather a community. This enables us to enchange and continue the conversations long after. I could also find new people to follow.

Here is a great blog post about the session by Calandra Buckner. I put the panel discussion on our Bambuser channel.