Star Republic

Awoque takes Star Republic to the top of Twitter.

On short notice Awoque was brought in by Star Republic and Logica to socially broadcast their event “The world’s most dangerous meeting,” held at Liseberg in Spring of 2011, as part of the Mellanhandel series of events.

Considering the event and goals, we used Twitter and Bambuser (with the tag #mellanhandel) to allow thoughts, ideas and questions to flow freely and for participants to receive instant recognition and gratification. The result being that #mellanhandel was amongst the top Twitter Trends at Nr. 3 in Sweden that day. We held the position throughout the day.