At awoque we really enjoy working with companies that use “Social Media for Social Good”. In this weeks video blog I explore the difference between Corporate Social Responsibility (CSR) and Cause-Related Marketing (CRM), as there is some confusion about the distinctions. It seems that some companies in this era of “Being Green” and philanthropy are using CSR to jump on the bandwagon to promote themselves; for nothing more than simply following the rules.
It’s important that these two terms do not become interchanged and that CSR is not solely done with a marketing objective in mind and that companies pursuing CRM for social good; do it for the right reasons, are genuine and honest about it.
Enjoy the video blog and let us know your thoughts on this topic?