Friday again! This week, we wanted to share “The Force” an advert that Volkswagen has created and which has surpassed 35 million views on YouTube.

The advert empowers the young Darth Vader to use his imagination and will to create enthusiasm for the brand. We like this, as as it also reflects the boys passion to achieve mind/vehicle control. Kudo’s to VW and their agency for their viral achievement. Interestingly, is what VW will do to keep their engagement with an audience that they have found favor with.

We’ve all seen the Old Spice campaign, which was was very successful on many social levels i.e engagement, spin offs, etc. However, the challenge is to build and hold your audiences attention, this is done by generating a brand to fan base; of which amongst other brands Saab has been successful in achieving.

If you want to understand how to build a fan base for your brand give us a call.