We often find that companies focus on the big four channels: Facebook, Twitter, Youtube and LinkedIn – Social Media, right?  Social media is a powerful medium for two-way communication.  But when companies take a different perspective and focus on the “Social” side, it allows their organization to think outside the box.

Focus on the social side

My issue with the term “social media”is that for the uninitiated it is biased toward digital marketing. This is why I often refrain from using the term when meeting clients. I want to avoid any perceived borders or limitations when looking at ways being social can positively impact an organization’s business, process, sales, development, inspiration, etc.

Companies need to stop trying to shoe horn social media into their business and instead start looking at the bigger picture of  becoming a social organization.