A few weeks back, I was recommended this great video clip from at TED-talk by Simon Sinek. I wrote about the “Why-inspirational speech” in my Swedish blog. If you have not seen this 18 min clip, please do. At awoque, we are fans of Sinek and follow him on Twitter and his blog. After we saw this clip, Paul went and bought small (portable) whiteboards for all of our team to carry to their meetings. We still look to tap into our clients passion when we develop social media strategies, but we also ensure that we answer the question, why online/social media?

Yesterday, Sinek wrote an insightful post with the focus on “How will you know when you’re successful?” I am sure you have had this discussion in your company and asked yourself the same thing. What was your conclusion? We talked a lot about this when we started awoque a few months back. We wanted to find a focus that was higher than just financial rewards. My partner Paul and I agreed that our focus and measure of success is when we work with great people, on fun projects, with a fantastic result. Awoque is built on our belief that passion is at the heart of a successful social media strategy. Helping brands to connect with their fans in a more honest, intimate interaction; using online channels, as means to get it done.

Sinek concludes his blog with:  “When I reach a level of momentum, when the movement can advance without me — then I will feel successful.” For us, I know that we found our first momentum. Our first clients signed, which have fun projects and shortly we will look to hire talented staff to awoque even more companies ; ) The journey to prove “Why online” continues…