I met with Katja Avenstam, Director of Sustainable Business Development at Chalmers for a Swedish “fika” last Thursday morning. We had many common issues to discuss. I wanted to find out more about the organisation she is a board member of, CSR West Sweden, and her reasons for being involved. “As a member of CSR West Sweden you increase your competitiveness, the value of you employees and your brand. In our network, you can do business that improves your person, company and your community.” She also told she has four criteria that always must be met when getting involved:
- “Personally, I want to learn something”
- “I want to be a part of something bigger and be able to contribute”
- “I want to be involved with projects that opens doors for the future”
- “The projects must have sufficient finacing”
It is my priviledge to have her in my network and follow her work progress. She is a great role model. I proudly announce – one more member enrolled. How about you?