As it is Friday, I thought I would post up this video of the Coca-Cola Happiness Truck. We all like surprises and Coca-Cola are experts at delivering fun and tying their brand to positive emotions.
This campaign is a great example of marketing and social interaction that triggers a positive ripple effect. Gaining fans, appreciation and sales.
So sit back and enjoy some “Happiness” and have a fun Friday.
What emotions do you want your fans to take away, when they engage with your organisation?