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07.15 Wide awake. Ready to go
08:15 Breakfast and morning laughter with Paul at the hotell.
08:55 Brisk walk to Stockholm Waterfront Hotel in gorgeous Swedish winter weather, all though I can not feel my fingers or legs when we get there
09:20 Among the first 10 in the lovely conference hall. Mingel-time and coffee
10:00 Johan Ronnestam enters the stage as the keynote speaker talking about the future, Google and Ad Agencies vs RealityC
Curiousity about new technique and constant renewal will be our guides for the future.
Where will this take us? Johan recommends us to watch out for these 3 things:
1)Money. Everyone can build globally. From e-commerce to banking.
2) Robots- in the past only large companies had access today everyone can build in their garage.
3) Social configurations – Facebook-connect to be used when we travel by air, car etc
11:00 Cilla Benkö och Mats Svegfors about Journalism 3.0
Newspapers have lost 1 billion kronors in revenue.
Journalism 1.0 – traditional one woman journalism – research, writing article, published, being paid
Journalism 2.0 – blogpublishing not paid, whoever can participate
Journalism 3.0 – symbios where the journalist is the moderator and runs/guides/interacts the audience. Instead of overloaded buzz, we trust the moderator and follow her lead, who stay close to the truth.
SR (Swedish Radio) will continue to take the lead and spread the news to a large crowd much faster than spreading from a single tweet.
PS. These are my notes. Could include errors. Pleae help me correct.