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Yesterday Twingly, a blog trackback service, launched its own Analysis feature. According to Anton Johansson, Product Strategist at Twingly, the service is targeted at PR agencies helping their clients keeping an eye on the blogosphere. So what is Twingly Insight?

Twingly Insight is not going to be a Monitoring tool like Meltwater Buzz. Instead it will give the user access to the huge database (500,000 new entries per day, according to Twingly.com) of blog posts that Twingly has gathered, and search it for the keywords you are interested in. One thing Twingly Insight provides that most other services don’t is a wide array of meta data, mainly concerning stats like trackbacks (“blogs about this blog post”), a “blog score”, etc, helping the user in finding the key influencers.

Not having used Twingly Insight (yet!), I can not give you a rundown on how it actually works, but through Twingly’s website you will find a demo version and an example on how it’s supposed to be used. It sure looks promising though, and considering how many cool partners they already have, I look forward to see what the guys are up to next!

Here are some other news on the subject:
Twingly släpper analysverktyg - Article in Swedish from dagensmedia.se
The official launch blog post – from blog.twingly.com

Last week, we talked about Meltwater Buzz, and the ways it helps you gather huge amounts of data in a  understandable interface. This week we will switch from expensive to free! I present to you: Facebook Insights!

A page I manage, Insights marked for your convenience

Insights is one tool I have always used. When I created my first page and realized I could actually gather statistics from it, I understood that “this is something I will enjoy doing”. Finding insights is easy, just click your way to your page, and look to the top right.

Gathering data from Insights is almost as easy as finding it. It is obviously created to help anyone understand how many people are interested in their page. Well inside, you will find three tabs on the left hand side: Overview, Usage and Interactions.

• The Overview section provides the data that most people are interested in: How many people like your page, how many times your updates have been viewed, and how many comments and likes they’ve gotten.
• Moving on to the Usage section, things get a lot more nerdy interesting! Want to know exactly what your fans are actually doing on your page? Of course you do! A dedicated graph will tell you how many people watched your posts, commented, and liked them. Another one shows how many views your videos have gotten, if people clicked on your photos, etc.
  Last but not least there is demographic information, which is great use to decide whether your page’s updates should be in Swedish or English, for example:

67% male fans? What is this, a football magazine?

• Finally, we’ll have a look at the Interactions tab. This is probably one of the most valuable sections for page owners, wether commercial, non-profit or otherwise. The main part of this section is the Page Post list. All updates your page has done is in this list, and you can sort it for number of views, feedback percentage and date posted. Now why is this good? Well, most people working in Social Media, including Facebook itself agrees that engagement is king. You do not want fans that just mindlessly look at what you are doing (that’s what billboards are for!).

To succeed in Social Media, you want to speak WITH your fans not TO them.

Do you want to know more about how to engage your fans? Contact us!

So who are you according to class of 2011 the band geek, the Jock or perhaps the paper bag lunch kid?

Personally I’m a combination of the English geek, the Prep, the Gossipgirl, the Artkid and the Jock. Flowtown have created a great and funny infographic about the social media landscape in 2011.

If you want to better understand your companies personality traits and how to make them work through social media, give us a call.