Yesterday Twingly, a blog trackback service, launched its own Analysis feature. According to Anton Johansson, Product Strategist at Twingly, the service is targeted at PR agencies helping their clients keeping an eye on the blogosphere. So what is Twingly Insight?
Twingly Insight is not going to be a Monitoring tool like Meltwater Buzz. Instead it will give the user access to the huge database (500,000 new entries per day, according to Twingly.com) of blog posts that Twingly has gathered, and search it for the keywords you are interested in. One thing Twingly Insight provides that most other services don’t is a wide array of meta data, mainly concerning stats like trackbacks (“blogs about this blog post”), a “blog score”, etc, helping the user in finding the key influencers.
Not having used Twingly Insight (yet!), I can not give you a rundown on how it actually works, but through Twingly’s website you will find a demo version and an example on how it’s supposed to be used. It sure looks promising though, and considering how many cool partners they already have, I look forward to see what the guys are up to next!