12:00 Malin Ströman about gamification
Gamification – shopping and learning transparently so how to make what we perceive more of a game? Checkout Stardoll. A company arranged a Chicken race – the one customer who dared to wait the longest to purchase one selected bag, got to buy it for a lower cost. When she starts talking about gamification while playing, baking, using transparency and learning at the same time, she catches my attention.
What if we could gather all the energy when we solved world problems. How fast could we create world peace?
She says that: “The social human # evolve – create identity – response. The goal is to be empowered.”
12:35 LG Wallmark och Karin Nordlund, Telia, “Building the best customer communication center – what do you want?” Customer service online starts during mid June for Telia 2010. They started internally. “When you open the channels, you have to be there”, says Nordlund. She worked day and night to answer questions online to meet the high expectations online on the response time. Few of the people in charge understood the power of social media. So she started giving courses called “Social media for Dummies”.
“We know now that: we need to explain why we are there online to answer questions
Telia now measure – log on replies, log answering = happier clients, answering times, positive influence on the brand, spread…
- 17% of Swedish companies are in the social media channels
By accident she studied at Kungliga Tekniska Högskolan. 2001, she starts Ocean Observation creating meaningful interaction strategies on multiple platforms. These are her tips to become “BIG in Japan”:
- Remember to focus on details – the Japanese love detail.
- Build relationships = surprise the Japanese positively (-Sugoi!), stay personal to get the Uuuuu
- Culture – understand the rituals with meetings, learn the business card ritual (she even drew her own cards when she ran out), bow down deep when greeting and saying goodbye, “maybe it´s ok=no”, work around the clock, the Japanese tell you when you do good, “you´re an outsider = accept it”
14:32 Anton Johansson, Headler.se (mascot at Twingly), blogger at About.me
It started with the question “What would we like to do?”. His partner Erik loves headphones. So they started a webshop for just that. “We set a goal to have the coolest webshop in Sweden,” says Anton. “Everyone follows the cool guy.”
Not a single cool skater wrote about them in the beginning. They quickly learnt, the more products you have in your store, “the more you sell.”
” It is easy to be the best.” People tend to forget that sales is the most important thing. Dare to do direct sales. For example follow the conversations online about people wanting to buy headphones. Talk to the fans. Make an offer.
Online commerce “You can do it, too!”
15:33 Jan de Man Lapidoth, about leadership and social media
- Mellanmjölk (milk 1,5%, extra medium). He wonders if we use our potential? How can we grow? Fair?
- Authencity – “We react when something is not authentic”. Everyone must be true. Could be seen as ugly. Or?
- Transparency = dynamite. It kills power.
I love it when we finally get to discuss around the tables on social leadership etc.
16:04 Hampus Brynolf about his survey on Swede’s habits on Twitter, hardcore facts and fun facts :
- 91316 Twitter accounts in Sweden. 25 million tweets.
- 10% most active wrote 80% of the tweets, 6% have tweeted more than 1 000 tweets
- 1 user registered on location in JävlaGävle
- The most popular “twitterer” in Sweden is Sebastian Ingrosso with over 50 000 followers
- Calle Norlén has 797 followers and has 1 tweet ?
- 33284 male names, 26119 female names (32059 unknown). Top three list: Johan, Anna, Fredrik. All Swedish… .
- Journalist is the most common title used in the “bio”.
Part three of the event and conclusions will be published tomorrow. Stay tuned and have a great evening.
PS. These are my notes. Could include errors. Pleae help me correct.