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Awoque applauds Pinchos today and wishes them a happy start with their first tapas restaurant opening in Göteborg tonight at 5 pm. This is the first restaurant in town where every order goes through an app.
“I want people to go out and eat more and to be social. Having a strong online profile and an open dialogue with our fans is an absolute must”, says founder Fredrik Mattsson.

Awoques mission so far:

• Socialized the company and the team. Providing education, answering questions and forming a social media policy.
• Connecting them with fans and getting conversations started online together with the staff
• Monitoring the brand online and measuring spread, reach and impressions
• Socializing the pre-party online and inviting & interacting with fans and early adopters of the brand.

Follow Pinchos on Facebook and Twitter @eatpinchos.

Interview with proud owner and Head Chef Johannes Räfsby on Bambuser:

Three Swedish blog posts from Pinchos:
Göteborgsbloggarna “Grab a Fork”>>
Eva Wielsegren “Tapas direkt från appen”>>
Kristina Svensson, Tomatsallad “Tapas direkt från app på Pinchos”>>

The past few years Facebook (and other channels) for businesses, have more or less been the domain of marketing departments. However, customer support managers and their teams are also getting involved.

For companies looking to harness social media, channels such as Facebook and Twitter can serve as an alternate customer support channel, providing customers with access to customer cervices (Live Chat, Click to Call, etc), frequently asked questions,product reviews, customer groups, store locations, etc.

Today a number of companies around the world are using, or switching to social channels to provide better customer and after sales support/experiences. As we are based in Sweden, we’d like to acknowledge a few companies we think are doing a good job.

SEB
SEB is a Swedish based bank that uses Facebook to extend their customer support and they do it very well. They have a team of dedicated staff monitoring and answering customer queries. It is fast becoming the support channel of choice for their socially savvy customers.

SEB Facebook Support

Binero

Binero, is a web hotel company based in Kista that has extended their customer support to Twitter. Binero answer any question, no matter what it is. They are quick at responding, will call you back if you leave your number and the service is available 7 days week (open times are posted on their Twitter account). You can also see the people who answer your questions in the Tweetologer.

Binero Twitter Support

SJ
SJ is Sweden’s state run train company, which is using Facebook to imprrove their customer service.

O.k, if you live in Sweden you are probably shocked to see SJ in this list. True the company has had serious issues. However, I have placed them in the list as an example of a company facing their issues head on. Most companies are afraid of negative comments but SJ are using social media to answer customer complaints. Hopefully, SJ not only respond to complaints but act on them too.

SJ Facebook Support

On another note, it is also very important for companies to consider how social media support services integrates into their existing customer support processes, in order to avoid inefficiencies and increased costs.

If you want to understand how social media can be used to enhance your customer support services give us a call.

Earlier this year Stall Rustorp a company that sells horse riding products online, contacted Awoque to help market their web and e-commerce site through social media.

Stall Rustorp, is located in the beautiful Swedish countryside approx. six kilometers from Trollhättan and they are passionate about horses and their well-being. The first challenge we had to address was that their website and online store did not communicate this at all. Stall Rustorp, desperately needed a new image and a more user-friendly online strategy to get their message across.

In order to deliver against the brief, Awoque undertook a comprehensive analysis of Stall Rustorp’s business and we reached out to the online horse riding community, valuable key influencers and fans. The result was concrete ideas (and input) on how to get key messages across, a better understanding of the community and their social media channels of choice.

This valuable information was used in the redesign of Stall Rustorp’s entire web and e-commerce site. The new design not only gives Stall Rustorp a modern and fresh look but it also reflects the values of the horse riding community. Another key item was to move Stall Rustorp to a blog friendly platform to promote much more engagement with customers and fans.

“The goal for Stall Rustorp was to create a modern, user-friendly website, whilst making ourselves more available through social media. Awoque has not only helped us create these conditions but pinpointed what needed to be done and made it happen. We now have a very beautiful web site that appeals to our customers and a social media strategy to engage with our fans. We are extremely happy and believe that we have a bright social future.” says Johan Söderlund, CEO. Stall Rustorp.

We too believe that Stall Rustorps has a very bright social future, they have the tools, a new web/e-commerce site that gets across a simple but powerful key message – their love of horses; and a community of passionate fans to engage with.

#High5

Hi all,

Thina Grotmark - Rise & Shine Winner

Just a quick note, we left yesterday morning from Göteborg to travel to New York to follow Thina Grotmark (the winner of Awoque’s “Rise & Shine” competition) to Full Figure Fashion Week. We have a busy schedule but we will try to post up on the Awoque blog when we can.

Below is a link to the first video of Thina waiting for her 1st trip state side.

Thina Grotmark @ Full Figure Fashion Week

Stay tuned for more info and go to www.beyond-sizes.com for Thina’s updates

As most of you guys know, it’s friday! Which means another great friday fun case from us at Awoque!

Tagging Ikea
This week we’re showing what Ikea did in 2009 to inform their fans and customers about a opening of a new store in Malmö, Sweden. The goal of this campaign was to engange fans and customers in Malmö but also to engange people outside the borders of Malmö. This was done through Facebook, by letting the customers tag them selfs in photos that Ikea put up on their page. The first fan or customer to tag him- or herself on the product in the photo won that product.

Customer engagement
The result of this was that thousands of fans and customers enganged in this campaign, through tagging themselves and thereby also personally promoting the Ikea brand. By bringing the fun to the customers, the customers brought the fun back to the company, making it a fun and happy win-win situation!

Want to know how you can make your company reach thousands of fans?
Contact us at awoque!

The Worlds Most Dangerous Meeting held May 24th, 2011
 
Yesterday we covered the “Worlds Most Dangerous Meeting” for Star Republic and Logica, held at Liseberg in Gothenburg, Sweden. The focus of the seminar was eCommerce.

Twitter Trends Sweden

Although we had minimum time to prepare, Awoque managed to harness the social networking potential of the event and make it happen for our clients on Twitter and Bambuser. Resulting in #mellanhandel being amongst the top Twitter Trends in Sweden that day and holding it throughout the day.

The event was a great success thanks in part to the dynamics that social media now brings to the stage and audience. Thoughts, ideas and questions can flow freely and receive instant recognition and gratification.

High 5, to all the speakers, participants and people involved for being social, making it an educational and fun day.

If you want to take advantage of social media at your next event, give us a call.

In March this year Awoque sponsored and attended the first Webcoast event at Lindholmen science park, Gothenburg, Sweden. The event was a huge success on all levels but for one person in particular it meant a little bit more.

Thina Grotmark, won the “Rise & Shine” prize from Awoque, an award to celebrate individuals and organizations using social media for social good.  Thina, edits an impressive blog for plus size people called Beyond-Sizes. Her passion for her blog has attracted thousands of followers and her weekly readership regularly tops over a 1000.

One of Thina’s main blog topics is fashion and she has longed dreamed of attending the “Full Figure Fashion Week” (FFFWeek) in New York, USA. So in June this year we are sending Thina to NYC to make her dream come true.

We are very excited for Thina, who will be blogging and reporting from the front lines of FFFweek. Thina, best of luck and have fun!

Friday again! This week, we wanted to share “The Force” an advert that Volkswagen has created and which has surpassed 35 million views on YouTube.

The advert empowers the young Darth Vader to use his imagination and will to create enthusiasm for the brand. We like this, as as it also reflects the boys passion to achieve mind/vehicle control. Kudo’s to VW and their agency for their viral achievement. Interestingly, is what VW will do to keep their engagement with an audience that they have found favor with.

We’ve all seen the Old Spice campaign, which was was very successful on many social levels i.e engagement, spin offs, etc. However, the challenge is to build and hold your audiences attention, this is done by generating a brand to fan base; of which amongst other brands Saab has been successful in achieving.

If you want to understand how to build a fan base for your brand give us a call.

So it’s Friday again and I thought it would be fun, as a social media agency to share this video about social media addiction and poke (excuse the pun) some fun at our industry, as is intended. You’ll know what I mean at the end of the video.

How will you promote your brand to fans experience?Give us a call

Some of Sweden’s most famous bloggers are young girls. Kissie is one of them. Her blog has receives more then 200,000 readers per week.

MTG with the community Playahead formed a co-operation with Kissie to benefit from her popularity. And Playahead needed it. Members had dropped from 530,000 people to 335,265 in one year.

With Kissie waving the Playahead flag, traffic rose from 106,000 to more then 360,000 in just one week. 279,567 of them coming from Kissie.

Do you know who would have the same impact on traffic to your site? Awoque can find the answer for you. Give us a call