Believe in who you are and be proud of it. These two steps is where it starts to be successful in social media. Most of know why we talk to our friends and collegues and how a great conversation starts and continues to become a lasting friendship. I dare you to see, really see. When you do, it will hurt, but you will gain experiences of a life time and be true. This world will be a better place.
Here is my lecture (in Swedish) from Bambuser. I would love to get your feedback!
And the debate in the following panel: