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At Västsvenska Handelskammarens meeting on Wednesday, I had the privilege to be inspired by Samhall‘s CEO Monica Lindegård on how companies can utilize their various services to get the work done and at the same time do social good. Samhall looks to become “the leading company in Sweden for development through employment for people with disabilities”. Samhall’s aims to offer personal development for each of the 20 000 staff members as well as the best possible service to their clients.

I strongly believe that actively and honestly utilizing/ working with Corporate Social Responsibility/Social Good will give competitive advantage to one’s opponents, increased employee satisfaction and business values. What actions are your company taking?

I encourage you to interact with Samhall on their Facebook site and check out the TV program “Chefen Undercover” (Undercover Boss) on Swedish TV4 on Monday February 6.

At awoque we really enjoy working with companies that use “Social Media for Social Good”. In this weeks video blog I explore the difference between Corporate Social Responsibility (CSR) and Cause-Related Marketing (CRM), as there is some confusion about the distinctions. It seems that some companies in this era of “Being Green” and philanthropy are using CSR to jump on the bandwagon to promote themselves; for nothing more than simply following the rules.

It’s important that these two terms do not become interchanged and that CSR is not solely done with a marketing objective in mind and that companies pursuing CRM for social good; do it for the right reasons, are genuine and honest about it.

Enjoy the video blog and let us know your thoughts on this topic?