- A journey to Texas in March: We are all Rockstars of the Future>> and Proud Alumna to ACU>> 

- Socializing Restaurant Pinchos to a successful launch in April

- Participating in many great events: The Event, Folkmästerskapen i Omelett, Venture Cup, Avalon Outside

- A big applaude to “Sommarlovsentreprenörerna” in Kungsbacka, and my team members this spring Johanna Olsson, Olivia Widén and Bill Selander. Thanks also to my former chairwoman Deborah Lygonis. You guys rock!

After a well-needed energy boost at midsummer with my family, I will be off hiking in a non-cellular, non-wifi zone in a few days. I might tweet every once in a while so keep up at @victoriaahlen. This blog rests.

When Awoque restarts in August, I will introduce news and new beginnings. Stay tuned for that. Have a #high5 summer and wear out that sun chair.

2012 will be a honest, straight forward year with many #High5 projects to manage and enable. We look forward to it.

For all the joy we have experienced this past year, I (+every co-worker that have been apart of the Awoque-team in Göteborg) want to say thank you and lots of big hugs.

Have a fabulous end of 2011. We will take a pause here on the blog and see you again on January 9 2012!

MERRY CHRISTMAS  & A HAPPY NEW YEAR !

You can meet most of us on Monday at the event Entreprenörs- och Ledarskapsdagen in  Göteborg or get in touch by getsocial@awoque.com

High5!

PS. Photo by talented Oskar Allerby.

At Awoque, we think this a a great positive example of starting in the right mind set. High5 to you! Always start my listening and asking questions. This time Lars Backström chose a meeting place at the central coffee house Condeco. We will keep you posted on what happens next. Follow us on twitter @awoque and you will not miss a thing . We can also help you socialize your events and save all the positive energy!

We did this short interview with Lars Backström right before the fans started arriving.

This information is often difficult to garnish from a company’s website or blog, but is just as important to get across. When a prospective client is considering your business, they often seek out and refer to your present client list. Some companies go as far as contacting your clients, but for most it is enough to see other endorsements.

In truth, your best customers are often the best spokespeople, and the best salespeople a company can have. Meet a few of our fans:

• Olivier Coustere, president of World Transplant Games Federation says:
  “We were extremely impressed with the social media communication initiatives introduced at the games-the web/online communication was imaginative, exciting and effective…The best ever for our Games.”
• Claes-Åke Gimmersta, CEO Auto 7H“The nature of our industry is social, we interact with customers every day. Through Awoque, we now have the experience and capabilities to harness the power of social media. We can use it to connect and engage with future customers through-out the sales cycle.”

A page I manage, Insights marked for your convenience

Insights is one tool I have always used. When I created my first page and realized I could actually gather statistics from it, I understood that “this is something I will enjoy doing”. Finding insights is easy, just click your way to your page, and look to the top right.

Gathering data from Insights is almost as easy as finding it. It is obviously created to help anyone understand how many people are interested in their page. Well inside, you will find three tabs on the left hand side: Overview, Usage and Interactions.

• The Overview section provides the data that most people are interested in: How many people like your page, how many times your updates have been viewed, and how many comments and likes they’ve gotten.
• Moving on to the Usage section, things get a lot more nerdy interesting! Want to know exactly what your fans are actually doing on your page? Of course you do! A dedicated graph will tell you how many people watched your posts, commented, and liked them. Another one shows how many views your videos have gotten, if people clicked on your photos, etc.
  Last but not least there is demographic information, which is great use to decide whether your page’s updates should be in Swedish or English, for example:

67% male fans? What is this, a football magazine?

• Finally, we’ll have a look at the Interactions tab. This is probably one of the most valuable sections for page owners, wether commercial, non-profit or otherwise. The main part of this section is the Page Post list. All updates your page has done is in this list, and you can sort it for number of views, feedback percentage and date posted. Now why is this good? Well, most people working in Social Media, including Facebook itself agrees that engagement is king. You do not want fans that just mindlessly look at what you are doing (that’s what billboards are for!).

To succeed in Social Media, you want to speak WITH your fans not TO them.

Do you want to know more about how to engage your fans? Contact us!

How did these guys come up with the company name Awoque?

What’s in a name?

• Ahlén + Williams* recognize that social media begins with “Why”
• Evoke you
• QUE = we know “who” you should engage with online to create your ripple in the water effect

Why do we do what we do?

Because:

1. We believe in developing your organisation’s “Why”
2. We understand that fans are a brand’s best asset (pull not push)
3. It is about continual and sustainable community building

Our values

We work with great companies, in fun projects with inspirational people. Oh and we enjoy High 5 moments with our clients and fans.

So from all the team at Awoque, we trust this answered some of your key questions. If you have any more questions, by all means give us a call, we would be more than happy to hear from you.

PS Read this post from Social Factory as well on Social Media Experts (in Swedish)

*) Paul Williams founded the company with Victoria in August 2010 and was a part of its success until October 2011.

Personally I’m a combination of the English geek, the Prep, the Gossipgirl, the Artkid and the Jock. Flowtown have created a great and funny infographic about the social media landscape in 2011.

If you want to better understand your companies personality traits and how to make them work through social media, give us a call.

Stall Rustorp, is located in the beautiful Swedish countryside approx. six kilometers from Trollhättan and they are passionate about horses and their well-being. The first challenge we had to address was that their website and online store did not communicate this at all. Stall Rustorp, desperately needed a new image and a more user-friendly online strategy to get their message across.

In order to deliver against the brief, Awoque undertook a comprehensive analysis of Stall Rustorp’s business and we reached out to the online horse riding community, valuable key influencers and fans. The result was concrete ideas (and input) on how to get key messages across, a better understanding of the community and their social media channels of choice.

This valuable information was used in the redesign of Stall Rustorp’s entire web and e-commerce site. The new design not only gives Stall Rustorp a modern and fresh look but it also reflects the values of the horse riding community. Another key item was to move Stall Rustorp to a blog friendly platform to promote much more engagement with customers and fans.

“The goal for Stall Rustorp was to create a modern, user-friendly website, whilst making ourselves more available through social media. Awoque has not only helped us create these conditions but pinpointed what needed to be done and made it happen. We now have a very beautiful web site that appeals to our customers and a social media strategy to engage with our fans. We are extremely happy and believe that we have a bright social future.” says Johan Söderlund, CEO. Stall Rustorp.

We too believe that Stall Rustorps has a very bright social future, they have the tools, a new web/e-commerce site that gets across a simple but powerful key message – their love of horses; and a community of passionate fans to engage with.

#High5

Awoque looks to continue socializing, inspiring, encouraging and assisting your company to tap into your passion to engage with your fans’ through the right social media channels.

Do not hesitate to give us a tweet at @awoque or comment here on the blog.

We look forward to hearing from you!