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We had a really good time awoqueing FashionDAYS at the Auto7H arena in Borås this week.

Fashion shows, the release of the new BMW 1-series, mingling, champagne, lots of work and High 5′s.

It really is a blessing to be able to combine my interest in fashion and design with my social media work at Awoque. Apart from our task to capture the spirit of the event and socialize it for our client. It was interesting to work with a multi-oriented audience that enjoyed the fact that FashionDAYS mixed fashion with cars, as well as other designs. FashionDays is much more than a garment event, it was a creative experience.

This is what our weekly meeting looked like this morning. Croissants, a bottle of champagne, a lit candle, and most importantly: smiles and #high5 all around! Today, Awoque celebrates another great week of inspiring new meetings and great partners, both current and incoming.

Celebrating success is key for any company, business or organization. It’s important to be able to say “Good job!” and be proud of what you’re doing, because if you don’t feel good about your job, well, why would you do it?

Remember though, that celebration is something you want to do more than once. After a toast and a few minutes of fun, it was time for us Awoquians to get back to work! What are we working on at the moment? Keep an eye on our Twitter account and you will find out soon!

We have a had a lot of questions from clients, partners and prospective colleagues with regards to who we are and what we stand for. So we thought we would provide you with a snap-shot of Awoque.

How did these guys come up with the company name Awoque?

What’s in a name?

• Ahlén + Williams* recognize that social media begins with “Why”
• Evoke you
• QUE = we know “who” you should engage with online to create your ripple in the water effect

Why do we do what we do?

Because:

1. We believe in developing your organisation’s “Why”
2. We understand that fans are a brand’s best asset (pull not push)
3. It is about continual and sustainable community building

Our values

We work with great companies, in fun projects with inspirational people. Oh and we enjoy High 5 moments with our clients and fans.

So from all the team at Awoque, we trust this answered some of your key questions. If you have any more questions, by all means give us a call, we would be more than happy to hear from you.

PS Read this post from Social Factory as well on Social Media Experts (in Swedish)

*) Paul Williams founded the company with Victoria in August 2010 and was a part of its success until October 2011.

So who are you according to class of 2011 the band geek, the Jock or perhaps the paper bag lunch kid?

Personally I’m a combination of the English geek, the Prep, the Gossipgirl, the Artkid and the Jock. Flowtown have created a great and funny infographic about the social media landscape in 2011.

If you want to better understand your companies personality traits and how to make them work through social media, give us a call.

As we are coming off the vacation period (here in Europe anyway), I thought it would be fun to catch up with some social media statistics. So take a look at “The World of Social Media in 2011 – All The Statistics, Facts and Figures” with social media stats updated for 2011, a fun video put together by the folks at Omobono.

There is now 152 million blogs and 77% of UK consumers would use information from blogs to influence their purchasing decision.

Time to re-think your stance on social media? Give us a call.

Earlier this year Stall Rustorp a company that sells horse riding products online, contacted Awoque to help market their web and e-commerce site through social media.

Stall Rustorp, is located in the beautiful Swedish countryside approx. six kilometers from Trollhättan and they are passionate about horses and their well-being. The first challenge we had to address was that their website and online store did not communicate this at all. Stall Rustorp, desperately needed a new image and a more user-friendly online strategy to get their message across.

In order to deliver against the brief, Awoque undertook a comprehensive analysis of Stall Rustorp’s business and we reached out to the online horse riding community, valuable key influencers and fans. The result was concrete ideas (and input) on how to get key messages across, a better understanding of the community and their social media channels of choice.

This valuable information was used in the redesign of Stall Rustorp’s entire web and e-commerce site. The new design not only gives Stall Rustorp a modern and fresh look but it also reflects the values of the horse riding community. Another key item was to move Stall Rustorp to a blog friendly platform to promote much more engagement with customers and fans.

“The goal for Stall Rustorp was to create a modern, user-friendly website, whilst making ourselves more available through social media. Awoque has not only helped us create these conditions but pinpointed what needed to be done and made it happen. We now have a very beautiful web site that appeals to our customers and a social media strategy to engage with our fans. We are extremely happy and believe that we have a bright social future.” says Johan Söderlund, CEO. Stall Rustorp.

We too believe that Stall Rustorps has a very bright social future, they have the tools, a new web/e-commerce site that gets across a simple but powerful key message – their love of horses; and a community of passionate fans to engage with.

#High5

Awoque really like to be there when something fun and social happens. This weekend is the yearly Way out West festival in Göteborg and of course we will be there to be a part of the fun while listening to bands like the Hives, Fleetfoxes Robyn and Prince. Pure positive energy to charge all batteries for a great fall.

Hope to see you there. Follow me on Twitter @beyondsizes and #wowgbg.

The sun glasses are still on. We had a great summer’s break but we are all excited and ready to get back into helping organizations to audit, understand and develop their specific “Why” of social media.

Awoque looks to continue socializing, inspiring, encouraging and assisting your company to tap into your passion to engage with your fans’ through the right social media channels.

Do not hesitate to give us a tweet at @awoque or comment here on the blog.

We look forward to hearing from you!

Hi all,

Thina Grotmark - Rise & Shine Winner

Just a quick note, we left yesterday morning from Göteborg to travel to New York to follow Thina Grotmark (the winner of Awoque’s “Rise & Shine” competition) to Full Figure Fashion Week. We have a busy schedule but we will try to post up on the Awoque blog when we can.

Below is a link to the first video of Thina waiting for her 1st trip state side.

Thina Grotmark @ Full Figure Fashion Week

Stay tuned for more info and go to www.beyond-sizes.com for Thina’s updates

Last night, I enjoyed an evening with Awoque at Åby Travbana in Göteborg with Västsvenska Industri- och Handelskammaren. To show some of the fun we had and to illustrate how easy it can be to record and save a great moments online, here is the story (in Swedish):

Thanks to Bambuser that smartly uses social media to spread the fun.

Next time you are at a conference or seminar with your organisation, think about how you can use these events to create fun and interesting content for your social media channels. Or give us a call, we would be more than happy to help you.