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This is the third Thursday in my series on the overwhelming amounts of Social Media monitoring and measurement tools out there. Awoque had the pleasure to spend some forty minutes on stage with Google at  Handelskammardagarna. Here is a post on their tool Google Analytics. Analytics does not do what MBuzz or Facebook Insights do. While those two are great at covering Twitter and Facebook, Google analytics excels at website statistics.

As with any Google product, setting up is not too complicated. You need a Google account (which most of us have today), and access to your website’s code. This is where many people might start getting nervous. Fear not. As with all Google’s products, they want you to use it so bad they have made it as easy as it could possibly be. You get the code and instructions on where in the code where you are supposed to paste it. Then allow Analytics about 24 hours to start gathering data and you will be ready to go.

When you log into Analytics, you will find a list of the sites you track. Click on one will bring you directly to the statistics that might be the only thing you care about: how many visitors your site has had. It’s a simple graph. Up is good, down is not so good.

What happened on the 20th/21st of September?

After that you can dive right into a plethora of tools, all powerful but still simple to use. An important and interesting thing you should check out is the behavioral tab. This could be your most valuable asset while planning the strategy for your blog. The behavior tab shows your visitors actions on your site, how long they’re staying and what they click on. There is a lot of information to be found, but I would like to highlight:

• the Bounce Rate (what percentage of people actually never clicks on anything on your site?)
• Average Time On Site (how long do people actually stay?) areas.
• Bounce rate is interesting because if people are actually not clicking on content, you should probably try to rewrite, create your material.
• Also, make sure that the message you want to give is actually right there on the front page, because people will not go looking for it!

83% of visitors stay for less than 10 seconds. Is it worth it to write a three page post?

This site is obviously not a place where people spend a lot of time, but the question is why? Figuring out what’s wrong with a site (if it’s not intended to be a short stop for the average web surfer) is usually not easy, but trying different kinds of content might give you an idea on how to encourage people to stay for a few minutes longer than before.

Of course information you can get out of analytics does not stop there. If you are interested, you can learn what people searched for to get to you. If someone sent them a link or if they simply typed in the address. Analytics will actually tell you what browser people are using, and even if your visitors use mobile devices or regular computers!

Do you want to know more about how Analytics work and how it might help you and your company improve your visits and engagement? Don’t hesitate to contact me!

On Thursdays, I will give you a review, a tip or just my thoughts on research and analysis, which is my main responsibility working at Awoque. If you have any questions about how it works, and why you should always keep track on your presence online, feel free to contact me!

Meltwater Buzz is one of the most powerful tools out there today, allowing you to search for keywords and/or hashtags in pretty much any media. Micro blogs (Twitter), regular blogs, videos, photos, it’s all covered! Setting up a campaign (a set of keywords) takes about five minutes, and feels like searching on Google, only more… powerful.

In the “Overview” tab, you will see the latest tweets, blog posts, pictures etc that follows your search criteria on the right hand side. To the left, you get stats and graphs, all customizable to your hearts delight.

Reporting your stats is obviously a key feature of any monitoring service. MBuzz does this through a simple-to-use report wizard. You choose what campaign you want a report on, decide which stats you want to show and, with the help of check-boxes, what kind of charts and graphs you want.

A downside to this tool is that it is sometimes too powerful, especially if you are only running a local campaign. You might get data that you don’t care about, for example from other countries (MBuzz actually translates content as well!). Luckily you can limit the search to only include certain countries and languages. Another downside is the price, which for a startup or small company might be too high. But as I mentioned earlier: this is a powerful service, created for big brands to keep track of everything that happens.

Have you used Meltwater Buzz? What do you think about it? Tell me in the comments, or on our Facebook page!

Göteborg´s greatest network for business relations and taking the lead in planning our future society, Västsvenska Industri- och Handelskammarenis putting on a spectacular event in a few weeks. All year they have been seen in internet forums and in town asking questions of their members and citiziens in Sweden where we want to go. The result will be a great party in October.

Join us on stage on October 14 during 350 year celebrations at Västsvenska Industri- och Handelskammaren. Your input matters to us. What would you like to know about digital communications and trends? What question would you like answered? Please send us your thoughts and also join the conversation on Twitter at #vhk2011.

Are you on Google+ yet?

The Google+ Song

I have to order Guy Kawasaki‘s book, Enchantment, in the near future. Read the post, 12 Most Enchanting Features of Google+, by Guy Kawasaki.

If you want to have a short URL for your Google+ page, go to Gplus.to. If you want to put me in your Google “circles,” go to: Gplus.to/Lyceum

How do you measure your results? Do you know from what sources your fans find their way to your page? How much time the fans spend looking around? These and many more features, can be measured and tracked with Google Analytics.

Most online activities can be measured and analysed in more detail than traditional offline media. This is why I love the online industry. I like the fact that we can prove a point, show where we have created traffic and interest for a various set of clients. We can tell them where their fans can be found, how they move around on the blog/site, find them around the globe, show points of interest etc. For clients with excisting sites, we can build and relaunch more social websites based on facts.

Driving and measuring traffic includes many various aspects. During the spring, we will continue sharing some of our thoughts on the matter and share customer cases. Please ask us questions.

Tonight I got a happy image when I saw this summary for one of our clients during the past week, the blog from World Transplant Games.

What can we do for you?

(If you want to follow us online. Go to Twitter and #ssmx)

07.15  Wide awake. Ready to go

07.45 First tweet from the people behind the show at #SSMX (Stockholm Social Media Exchange send out this tweet.

08:15 Breakfast and morning laughter with Paul at the hotell.

08:55 Brisk walk to Stockholm Waterfront Hotel in gorgeous Swedish winter weather, all though I can not feel my fingers or legs when we get there

09:20 Among the first 10 in the lovely conference hall. Mingel-time and coffee
Videopost here>>

10:00 Johan Ronnestam enters the stage as the keynote speaker talking about the future, Google and Ad Agencies vs RealityC
Curiousity about new technique and constant renewal will be our guides for the future.
Where will this take us? Johan recommends us to watch out for these 3 things:
1)Money. Everyone can build globally. From e-commerce to banking.
2) Robots- in the past only large companies had access today everyone can build in their garage.
3) Social configurations – Facebook-connect to be used when we travel by air, car etc

11:00 Cilla Benkö och Mats Svegfors about Journalism 3.0
Newspapers have lost 1 billion kronors in revenue.
Journalism 1.0 – traditional one woman journalism – research, writing article, published, being paid
Journalism 2.0 – blogpublishing not paid, whoever can participate
Journalism 3.0 – symbios where the journalist is the moderator and runs/guides/interacts the audience. Instead of overloaded buzz, we trust the moderator and follow her lead, who stay close to the truth.
SR (Swedish Radio) will continue to take the lead and spread the news to a large crowd much faster than spreading from a single tweet.

PS. These are my notes. Could include errors. Pleae help me correct.

Starting a blog or have one all ready? Did you choose the most efficient ones that your customers use when they look for your services online? Selecting the right keywords is the foundation to all Search Engine Optimization. Here are a few guidelines, want to get more in depth information , get in touch!

1. Start by checking your selection of words with Google’s keyword tool – Google Adwords. Find out what other words people usually combine them with. Make sure to add those words to your list to spice up your marketing efforts online.

2. When writing blog posts try to use as many of your top ten keywords in every blog post.I keep a list of our keywords close by when I start writing as a “note to self”.

3. Create matching link categories that you check depending on the content of your blog post. A link category guides the reader to “chapters” on the similar themes, based on keywords.

4. Finally remember to add tags, a listing of the keywords you used in the post, increases the chance that your words will be found by your target audience.

5. Over time go back and update your list of keywords. They are great to use in all your social media channels.