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We have a had a lot of questions from clients, partners and prospective colleagues with regards to who we are and what we stand for. So we thought we would provide you with a snap-shot of Awoque.

How did these guys come up with the company name Awoque?

What’s in a name?

• Ahlén + Williams* recognize that social media begins with “Why”
• Evoke you
• QUE = we know “who” you should engage with online to create your ripple in the water effect

Why do we do what we do?

Because:

1. We believe in developing your organisation’s “Why”
2. We understand that fans are a brand’s best asset (pull not push)
3. It is about continual and sustainable community building

Our values

We work with great companies, in fun projects with inspirational people. Oh and we enjoy High 5 moments with our clients and fans.

So from all the team at Awoque, we trust this answered some of your key questions. If you have any more questions, by all means give us a call, we would be more than happy to hear from you.

PS Read this post from Social Factory as well on Social Media Experts (in Swedish)

*) Paul Williams founded the company with Victoria in August 2010 and was a part of its success until October 2011.

Time to sum up another “High Five-week” at Awoque. Each day, we learn new things and evolve with them. That is what an entrepreneurial company does. We try though, to stay focused on great people, gathering positive energy, to deliver fantastic results . Then we shorten the link between our client’s and their fans through appropriate communication channels, social media tools and technical devices. But sometimes, just sometimes, funny things happen.

If you use a smartphone, you will know what I mean, especially if you have auto correct on. Sometimes the function helps a lot but sometimes (or even most times) it creates fuzz and misunderstandings. I have been frustrated many times since I recieived my Iphone on this point. However, I finally got the hang of it – simply tripple check everything you write

Here are some stories that show my point, enjoy and happy weekend ; )!

A few weeks back, I was recommended this great video clip from at TED-talk by Simon Sinek. I wrote about the “Why-inspirational speech” in my Swedish blog. If you have not seen this 18 min clip, please do. At awoque, we are fans of Sinek and follow him on Twitter and his blog. After we saw this clip, Paul went and bought small (portable) whiteboards for all of our team to carry to their meetings. We still look to tap into our clients passion when we develop social media strategies, but we also ensure that we answer the question, why online/social media?

Yesterday, Sinek wrote an insightful post with the focus on “How will you know when you’re successful?” I am sure you have had this discussion in your company and asked yourself the same thing. What was your conclusion? We talked a lot about this when we started awoque a few months back. We wanted to find a focus that was higher than just financial rewards. My partner Paul and I agreed that our focus and measure of success is when we work with great people, on fun projects, with a fantastic result. Awoque is built on our belief that passion is at the heart of a successful social media strategy. Helping brands to connect with their fans in a more honest, intimate interaction; using online channels, as means to get it done.

Sinek concludes his blog with:  “When I reach a level of momentum, when the movement can advance without me — then I will feel successful.” For us, I know that we found our first momentum. Our first clients signed, which have fun projects and shortly we will look to hire talented staff to awoque even more companies ; ) The journey to prove “Why online” continues…