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Creating a positive, social atmosphere at salon Klippa is one of the missions I am involved with at the moment. Today, 11 creative, talented hair stylists came together to form a clear WHY, set goals and laugh. Take a glance on what route we have taken:

NOVEMBER: I gave a morning pep-talk, inspiring the staff, getting their minds spinning about social media. I showed some videos and asked questions. We start an internal Facebook group to tie the two salons closer together.

DECEMBER: Klippa painted two magnetic High5 walls in each salon where staff could post great articles, write notes and share ideas.

FEBRUARY: I interviewed most of the staff members to get their views on what inspires them, why they do what they do, what their dreams are, suggestions for the future and ongoing events in their lives.

APRIL: Workshop time. We created two mood boards. They will lay the foundation for a strategy for the coming years in social media connecting with in store activities and of course in the daily motivation of the staff.

A High5 day indeed.

Yesterday, I shared a great conversation on employer branding with people in charge of various organisations. Yet again, I see the ripple effects and how social media connects or splits people. As always, I would like to start by focusing on the positive possibilities for a brand to grow, to become more social.

- Internal tools such as Yammer and Jive get the conversations going, utilize the energy and knowledge within a group, connects people to a brand / employer.

- Writing a blog as a CEO instead of a formated weekly newsletter might increase the comments and interaction with co-workers. And the same blog could also be used to share the personalized corporate daily story to both customers and future employees.

- The things we say and claim we will do must be true. They should of course be tied to the company core values. It is easily checked if a line is said for the sole purpose of marketing. The more personality we mix in the message the better.

- Taking the time to really listen, asking questions and sharing information builds trust.

I will share two videos for inspiration.

1) To get your thoughts going on how you communicate and relate from Kate Hartman:

2) My all time favorite Simon Sinek on “How great leaders aim to inspire”

How are you? Kind of missed you during almost 4 weeks of offline mode.

Welcome to a brand new year with Awoque. This year we will aim to work harder and inspire you every step of the way to use social media to increase motivation, sales and honesty. Lots of #High5:s in store of course. As white as the snow falling outside my office window as clean is my mind. I charged my batteries with a fantastic vacation in gorgeous Sri Lanka. I will share some of my ideas from the trip later on during the week.

In March, I am off to South by Southwest to get inspiration, find new trends and interview people. Of course, I will share many stories with you here on the blog. If you have a specific question you would like to have answered or a new technique you want to find out more about. Get in touch and I might be able to help you. If you live in Sweden and want to travel to SXSW with Handelskammaren read this blog post>>

How was your day? Ours rocked! Awoque added new talents to the agency today. Six curious, junior Ninjas in social media will ask you questions, lead you in the jungle and give inspiration to increased awareness. On Thursday, we will tell you more.

Curious? Get in touch with getsocial@awoque.com or post a question here.

Anneli Egestam’s motto is – you can not shake a hand through an e-mail. Every year she arranges business meetings for people to meet, be inspired, connect and do business. On November 28, I feel honored to be in a team of women who will aim to share new views, thoughts on leadership and entrepreneurship. Here is the invitation to “Entreprenörs- och Ledarskapsdagen Exklusivt för Kvinnor>>

My wish is of course to inspire about the “Why of social media” and “How your personal brand is affected by your actions in various channels”. I plan to tell the story of Awoque and share my personal strategies for a successful work day.

Join us if you can. We will share our thoughts from the event in Göteborg with you here on the blog as well as on our Twitter accounts @awoque and @victoriaahlen.

Any thoughts you have on the subject, please share your views in a comment here or at the Awoque Facebook-page.

Igår föreläste jag och Ola Rynge om “Nya vägar till affärer med sociala medier” i en fullsatt salong på Eriksberg för ALMI Företagspartner Väst. Det var vår 5:e inspirationsföreläsning med samma tema. Den finns bevarad både på Bambuser och som Podcast.

Jag avrundar också härmed fem härliga år som innovationsrådgivare och specialist inom IT/sociala medier/marknadsföring/sälj på ALMI. Till alla härliga människor jag träffat under min tid både på Göteborgs- och Boråskontoret vill jag bara säga – TACK! Vilken källa till inspiration ni har varit : ).

Vi kommer säkert att ses i nya sammanhang och kanske på Facebook-sidan Sprinkler, en mötesplats för nya företag. Jag finns ju online, dygnet runt i många kanaler och fokuserar nu på Awoque.  HIGH5!

Härligt att vara igång. Kul att få inspirera och ge tillbaka av all den kunskap jag samlat på mig under de tio år jag jobbat i egna start-ups och i Innovationsbranschen. Ola Rynge och jag påbörjade vår föreläsningsturné för ALMI igår i Borås.  Under kvällen blandar vi våra erfarenheter av innovationsrådgivare under flertalet år med våra kunskaper i de nya kanalerna online, sociala media. Vi försöker tillsammans svara på de vanligaste frågorna vi brukar få och ge vår publik en översiktskarta för att komma igång.
Det går ju inte att bli fullfjättrad och kunna allt på ämnet på bara 90 minuter men i vilket yrke kan du det?

Om du missade gårdagen är du varmt välkommen till ALMI Skövde 23 november och ALMI Göteborg 24 november kl 18-20. Anmälan kan ske här på min blogg. Ange namn och e-post.