From the numerous seminars, presentations and lectures we have given on and around social media; we find that a lot of organisations are seeking the holy grail of social media – the fast track”Silver Bullet” to success.
The secret to successful social media is not difficult, but the work required to get there can be. This is an area that most companies have difficulties getting to grips with. This and the fact that social media costs.
Today, social media is inherently seen as the big four: Facebook, Twitter, LinkedIn and Youtube, which take approximately 5 minutes to set-up and are free. If you were working with new media/website development at the beginning of web 1.0 in the mid 90′s this will sound familiar, “Websites are free and my cousin can design one – job done!
The “Silver Bullet”:
To get the most out of online, Web 2.0, activities, you must invest time and resources into understanding your organisation’s “why” to be able to develop a smart social strategy, to achieve set goals such as: engaging and listening to your fans, R&D, project collaboration, recruiting quality people, building your brand, driving sales, and serving your clients (through customer support).
Stop looking for the “Silver Bullet and let Awoque fast track your social media initiatives.