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Awoque believes that passion and courage is at the heart of all successful social media initiatives. We like to look at the bigger picture, helping organizations to develop and transform their business through sustainable social networking. This is what a common process looks like:
- a couple of meetings with the management to get to know the company, values and goals. We look for the story to tell
- a workshop with as many of the staff as possible
- Awoque scans the online market to get a current view on the brand, its fans and the work field
- our client gets an report and a suggestion on a starting strategy and suggestions of activities

After many successful business cases, we encourage our clients to spend sufficient time on understanding and educating themselves about the various aspects of social media. It is an earned media.  It takes a personal engagement from as many of the staff as possible to increase the chances of becoming a social organization and reaching set business goals.

A great book to read is the “The Thank You Economy” by Gary Vaynerchuk.

I met many fantastic people during my visit in Texas. Together with Erik Presley, CEO Eli 360, we recorded this podcast on social media´s contribution to thinning global borders (10.5)

A few highlights:
- Be proud of who you are. Find people who inspire you. Social media enables you. Stay positive. The world will be yours.
- Keep the phone off when you are in a meeting and with your family. I personally use social media so that I can spend as much quality time as possible with my family.
- When you drink a coffee with your best friend. Keep the phone in your pocket. OK to take a photo to save the moment and tweet about it.
- Honesty is key.
- Find the community that share your passion. Listen, follow trends and start asking questions.

Thank you ACU for letting the use of the Learning Studio to record this podcast. What a great place to communicate witht the world, create digital storytelling and magic. If you want to see what has happened during the year that the AT&T studio has been at ACU here is a video:

Year One: The AT&T Learning Studio from Learning Studio on Vimeo.

Hello my name is Johanna Olsson and I will do my internship at Awoque this spring as a social media producer. I study to become a webmaster and my passion is food. I am also a certified chef. One of my assignments will be to socialize “Folkmästerskapen i Omelett” on February 24 in Göteborg during the conference “Passion för mat (food)”.

I will also be one of the twenty contestants in the competition. Please share ideas on what to put in the Awoque omelet and follow our work the event here on our blog, in the Awoque Facebook group and on Twitter #awoqueomelett.

Here is a video clip from Swedish TV4 with last year’s winner Jeanna Kanold:

Proliv exists to support men and their families who have received the diagnosis prostate cancer. As may organizations, they struggle to communicate with their members, to increase general awareness and to keep a positive outlook on the volunteer-based work load. Utilizing social media can be a way to increase positive attitudes and using each volunteer hour more effectively, if the necessary time is spent on setting a social strategy.

I firmly believe that it is the “media” within social media that stops many to explore the possibilities with online tools and channels. I always start my inspirational workshops by moving the “media” out of focus and concentrating on the “Why”, the basics of a great dialogue and sales strategy. My three basic tips:

1. Stay true to you passion for the cause
2. Tell stories to strengthen to show good examples
3. Focus on the dialogue and asking questions

If you would like to know more. Get in touch getsocial@awoque.com!

Follow your heart. Stay true to your passion. Some days you might not see the reasons why things are the way that they are. But if you do right by yourself and to others, I know great things will happen.

At Awoque, we wish to share great examples of people who do High5 actions and step out of the ordinary to do so. We get inspired by insightful survivors who dare to ask questions when they do not know the answer themselves. We follow leaders who listen and communicate from their hearts. I met a role model yesterday. Jan-Åke Jonsson, former CEO for SAAB, who inspired at Empirkalaset in Uddevalla yesterday. Both on and off stage I felt his honest engagement. Hopefully, he reached into the hearts of younger leaders in the audience and got positive motions in action.

My personal wish is to inspire you and share positive stories to make this world a better place through the power of social media. I will follow my heart and get going on a project that has been in my heart for almost ten years. What will you do?

Is there really any excuse for not doing what you love? If you ask Navid Modiri and Johannes Hansen the answer is No. Together they are touring Sweden with Mitt Företag, and yesterday it was time for Gothenburg to “talk about love, passion, and of course have the participants start touching each other!” as Navid and Johannes phrased it. Their energy is highly contagious, and when they left the stage after their session “Earn money doing what you love” we all had trouble standing still!

Clearly a High5 team!

#High5! What a day! All us awoquians have spent two days at Västsvenska Handelskammardagarna and it’s been a blast. Working with Media team from Handelskammaren turned out even more exciting than planned, we’re having lots of fun and great synergy!Social Media has been a great success during the days, with the hashtag #vhk2011 trending at 7th place in Sweden Thursday, and 3rd (!) place today. I’m going to have such a good time looking at the statistics this weekend!

Today was a great day for another reason as well: We were given the opportunity to represent Social Media Agencies in a seminar regarding “digital communication and trends”. Also represented on stage were Google and Stena Line, creating a great lineup for discussion moderated by David Hagetoft from Handelskammaren. The whole seminar was streamed live (of course!) and can be viewed on Handelskammarens Bambuser channel.

After the seminar, I did a one minute interview with Victoria. Check it out below!

It is with great pleasure that we present Awoque’s new social site.

In the spirit of being social, we have discussed, posted and engaged with peers, partners and clients to get their valuable input into developing our new online presence. Today, we are extremely proud to present our new social site.  A space that accurately reflects our mission, personality and passion for working with social networking/media.

Awoque’s three strategic objectives: to enlighten, develop and transform business through social media have also been essential in the new strategy for our web and digital channels. In parallel with the web process, we have developed a richer graphical profile. One that consists of key graphic elements that communicate our visual identity.

Finally, our special thanks goes to the Raket Reklambyrå team for designing and developing the social site.

Our best,
The Awoque Team

This is what our weekly meeting looked like this morning. Croissants, a bottle of champagne, a lit candle, and most importantly: smiles and #high5 all around! Today, Awoque celebrates another great week of inspiring new meetings and great partners, both current and incoming.

Celebrating success is key for any company, business or organization. It’s important to be able to say “Good job!” and be proud of what you’re doing, because if you don’t feel good about your job, well, why would you do it?

Remember though, that celebration is something you want to do more than once. After a toast and a few minutes of fun, it was time for us Awoquians to get back to work! What are we working on at the moment? Keep an eye on our Twitter account and you will find out soon!

I was one of fifty bloggers invited to Lane Bryant Bloggers conference during Full Figured Fashion week in New York. It is no understatement to say that I was very excited to meet all my fellow bloggers/friends from other countries and they all looked fabulous of course!

At the fashion conference, I was eager to find out more about Lane Bryant’s and their collection for fall 2011. However, I was also very interested to see how Lane Bryant would communicate with their key influencer’s because a) it’s part of my job at Awoque and b) I like to think that my fashion blog(BeyondSizes) for plus size girls is somewhat influential.

Lane Bryant began in the early 1900′s and have been making clothes for a long time, so it’s true that they know what they are doing. As a brand they are constantly trying to improve their clothing lines for the plus sized girls. I like that and High 5 to them.

First up was Robert Rutkauskas, Director Trend and Color, followed by David Albow, Senior Design Director of Sportswear. They presented the up coming collection for the fall season and all got a good lesson in clothes fitting. We then had the pleasure of listening to Gill Heer, the Senior Designer and Director for Intimate Apparel. Gill, introduced the upcoming fall Cacique collection inspired by pin up style.

During the day Lane Bryant revealed some interesting information. The best news for me personally was that Lane Bryant will begin to ship their clothes internationally in September 2011. The event finished with a nice lunch, which also gave us a chance to mingled with the presenters and my fellow bloggers.

It was a good, professional event but Lane Bryant could have gotten so much more out of it. As a company Lane Bryant could have gotten information from their audience of key influencers that could be useful in social media, in future designs, marketing and importantly get insight into how to connect and engage with the plus size community.

So, if you have an upcoming event think about how you can use it to obtain valuable information for your brand, product and services through your fans?

If you want to more on how to use social media at your next event, give us a call.