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I want to wish two of the greatest people I met the best of luck with their new adventures in life.

Thina Grotmarks started a new work position at Redcats to focus on her passion for Plus-Size fashion. She has brought a great big smile to the office every day. Together we have shared many laughters and tackled many reports for clients. High5 to you!

“It has been fun and I have thoroughly enjoyed my time developing and executing social networking opportunities for clients and partners at Awoque. The company is evolving and taking a direction that is best suited to and led by Victoria, who is at the heart of the company,” says Paul Williams.

Paul has been an amazing business partner, his insight and skills are second to none. We have enjoyed working together and we have had many high5 moments. I wish him all the best and look forward to connecting with him again through our many networks. Paul, will depart from Awoque on Monday November 21.

And once and Awoquian always and Awoquian. We stay in touch and keep inspiring each other . Stay tuned for job opportunities.

This is a fun, busy social media week

On Monday, we celebrated Paul´s birthday with Awoque and also had an office farewell party. We will move offices after the summer closer to Göteborg downtown. If you would like to have us closer to you, get in touch.
Later on in the afternoon, Maria and I planned for all the activities during World Transplant Games with the rest of the crew.

Tomorrow, Paul and Thina travel to New York. Follow them on twitter @beingpaulw and @beyond-sizes. They will also broadcast live and blog. More info here on the web. I wish them a happy journey!

Tomorrow, you can also follow Maria and me downtown Göteborg welcoming an athlete who has biked all the way from Switzerland. Stay tuned on our Twitter/Bambuser @awoque and at #wtg2011

Recently, we have been engaged in developing social recruitment strategies for clients based in different industries. What has been interesting is looking at the different tag clouds and how they portray a particular industry.

What is a tag cloud; Wikipedia describes it as a visual depiction of user-generated tags, or simply the (key) word content of a site, typically used to describe the content of web sites.

How do you use a tag cloud to help your social recruitment strategy? Begin by analyzing it.

A quick way to review how an industry is perceived (or blogged) about is to look at it’s collective tag cloud (and if not available, review a number of blogs looking at the list of categories). Patterns start to emerge such as positive/negative or neutral sentiment, key companies, common words and themes, as well as the overall (current) image of that industry i.e traditional or future, etc.  This information can be very useful for human resources to tailor their organization’s social recruitment strategy and overall approach/campaigns to attract prospective candidates.

Below is the the tag cloud for the Swedish industry, what do you see?

Swedish Industry Tag Cloud 2011 (source Västsvenska Industri och Handelskammaren)

If you would like to know more about social recruitment or how tag clouds effects your business, contact Awoque.

From all of us to all of you, enjoy the holidays. Rest up, get energized and we will meet you all live and online again next Tuesday. Have a great Easter!
Victoria, Paul, Thina, Joel and Maria

Idag var en härlig lugn dag med fokus på planering samt ordning och reda. Jag promenerade i Kungsbacka med min kompanjon Paul Williams på Awoque och sorterade kommande utmaningar . Planering tar tid, men åh vad det lönar sig i längden.

Väl hemma hämtade jag två sandiga barn på Pontos Förskola. Vi tog en cykeltur till Färgladan och fick kompletterat det vi skulle ha till våra hobbyprojekt här hemma. Min man var iväg på möte i Uddevalla så vi passade på att fixa vårarrangemang och tvätta utomhusmöblerna. Snart, snart är det ju påsk och då ska vi bara mysa utomhus . Middag i kvällsolen avrundade dagen. Kan inte bli så mycket bättre .

Friday again! This week, we wanted to share “The Force” an advert that Volkswagen has created and which has surpassed 35 million views on YouTube.

The advert empowers the young Darth Vader to use his imagination and will to create enthusiasm for the brand. We like this, as as it also reflects the boys passion to achieve mind/vehicle control. Kudo’s to VW and their agency for their viral achievement. Interestingly, is what VW will do to keep their engagement with an audience that they have found favor with.

We’ve all seen the Old Spice campaign, which was was very successful on many social levels i.e engagement, spin offs, etc. However, the challenge is to build and hold your audiences attention, this is done by generating a brand to fan base; of which amongst other brands Saab has been successful in achieving.

If you want to understand how to build a fan base for your brand give us a call.

photo: Miriam Olsson

Webcoast successfully ended Sunday afternoon at 2 pm.

An unconference focusing on people’s passion for online activity and love for social networking that will leave behind happiness, a sense of belonging and smiles on most of the 200 participants.

My collegue Paul Williams said “I have experienced an atmosphere I have never felt before at a conference. It was a fantastic collection of peers in the same place for three days. I will continue learning and exploring all that was shared for weeks to come”.

If you want to experience the event after party with us check out photos from Flickr and broadcasts from Bambuser… And we will of course tell you more during the coming weeks.

PS. Thanks to bliss design who organised our competition logo “Rise and Shine”. More on that note later this week

Right now live on Bambuser (thanks @stefanwaborg) from @beingpaulw talk on ROI, return on investment,  for social media and also follow live from everyone at Twitter #webcoast.

The unconference Webcoast happens at Lindholmen Science Park March 18-20. We proudly silversponsor this fantastic initiative. Later on this evening we will choose one “Rise and Shine” candidate (= “young” talents working with social media for social good). If you know of someone, please come and find us. We would love to talk to you in our gorgeous couch from Smällkaramell.

Saab Automobile anställer ett av sina största fans som bloggare. Steven Wade börjar i april skriver Dagens Industri igår.
- Gratulerar Saab, kul att ni gillade vår fan-idé. Och Wade, välkommen till nya jobbet, säger Victoria Ahlén och Paul Williams på Awoque.

I mitten på maj var Ahlén och Williams inbjudna som experter på sociala medier till Saab via HiQ. De presenterade sina idéer om att involvera biltillverkarens fans i återuppbyggnaden av företaget.

- Saab har fans som är extremt trogna. Under den turbulenta period som var innan affären med Spyker blev klar var fansens engagemang tydlig, inte minst inom sociala medier, säger Paul Williams.

Saab väljer nu att anställa ett av de mest namnkunniga fansen. Australiern Steven Wade har drivit bloggen Saabs United, som fått mycket uppmärksamhet för att vara välunderrättad. Från och med i början av april är han anställd av Saab.

- Vi gläder oss. Inte minst eftersom bilindustrin visar vilken betydelse sociala medier och fans har genom den här anställningen. Sociala medier beskylls ibland för att vara ett fenomen som bara angår unga och reklam- och mediebranschen. Inget kunde vara mer fel. Wades anställning på Saab är ett bevis för det, säger Victoria Ahlén.

Framme i storstaden nu.  Redo för Vintermingel.  Har skrattat hela resan med min vapendragare Paul Williams. Vi är så laddade för en rolig helg . Här är något ur mitt personliga minnesarkiv med koppling till Markoolio som kanske får dig också att dra på mungiporna. Här skiner solen. Njut av dagen och helgen så hörs vi igen nästa vecka (om du inte vill följa med mig på Twitter på helgens aktiviteter).