We had a really good time awoqueing FashionDAYS at the Auto7H arena in Borås this week.
Fashion shows, the release of the new BMW 1-series, mingling, champagne, lots of work and High 5′s.
It really is a blessing to be able to combine my interest in fashion and design with my social media work at Awoque. Apart from our task to capture the spirit of the event and socialize it for our client. It was interesting to work with a multi-oriented audience that enjoyed the fact that FashionDAYS mixed fashion with cars, as well as other designs. FashionDays is much more than a garment event, it was a creative experience.
We have a had a lot of questions from clients, partners and prospective colleagues with regards to who we are and what we stand for. So we thought we would provide you with a snap-shot of Awoque.
How did these guys come up with the company name Awoque?
What’s in a name?
Ahlén + Williams* recognize that social media begins with “Why”
Evoke you
QUE = we know “who” you should engage with online to create your ripple in the water effect
Why do we do what we do?
Because:
We believe in developing your organisation’s “Why”
We understand that fans are a brand’s best asset (pull not push)
It is about continual and sustainable community building
Our values
We work with great companies, in fun projects with inspirational people. Oh and we enjoy High 5 moments with our clients and fans.
So from all the team at Awoque, we trust this answered some of your key questions. If you have any more questions, by all means give us a call, we would be more than happy to hear from you.
As it is Friday, I thought I would post up this video of the Coca-Cola Happiness Truck. We all like surprises and Coca-Cola are experts at delivering fun and tying their brand to positive emotions.
This campaign is a great example of marketing and social interaction that triggers a positive ripple effect. Gaining fans, appreciation and sales.
So sit back and enjoy some “Happiness” and have a fun Friday.
What emotions do you want your fans to take away, when they engage with your organisation?
Time to sum up another “High Five-week” at Awoque. Each day, we learn new things and evolve with them. That is what an entrepreneurial company does. We try though, to stay focused on great people, gathering positive energy, to deliver fantastic results . Then we shorten the link between our client’s and their fans through appropriate communication channels, social media tools and technical devices. But sometimes, just sometimes, funny things happen.
If you use a smartphone, you will know what I mean, especially if you have auto correct on. Sometimes the function helps a lot but sometimes (or even most times) it creates fuzz and misunderstandings. I have been frustrated many times since I recieived my Iphone on this point. However, I finally got the hang of it – simply tripple check everything you write
Here are some stories that show my point, enjoy and happy weekend ; )!
A few weeks back, I was recommended this great video clip from at TED-talk by Simon Sinek. I wrote about the “Why-inspirational speech” in my Swedish blog. If you have not seen this 18 min clip, please do. At awoque, we are fans of Sinek and follow him on Twitter and his blog. After we saw this clip, Paul went and bought small (portable) whiteboards for all of our team to carry to their meetings. We still look to tap into our clients passion when we develop social media strategies, but we also ensure that we answer the question, why online/social media?
Yesterday, Sinek wrote an insightful post with the focus on “How will you know when you’re successful?” I am sure you have had this discussion in your company and asked yourself the same thing. What was your conclusion? We talked a lot about this when we started awoque a few months back. We wanted to find a focus that was higher than just financial rewards. My partner Paul and I agreed that our focus and measure of success is when we work with great people, on fun projects, with a fantastic result. Awoque is built on our belief that passion is at the heart of a successful social media strategy. Helping brands to connect with their fans in a more honest, intimate interaction; using online channels, as means to get it done.
Sinek concludes his blog with: “When I reach a level of momentum, when the movement can advance without me — then I will feel successful.” For us, I know that we found our first momentum. Our first clients signed, which have fun projects and shortly we will look to hire talented staff to awoque even more companies ; ) The journey to prove “Why online” continues…
In time for the weekend, I want to share this man´s passion for music and being a DJ. I just love it. I dare you to carry a bit of all this energy with you to your next meeting with your staff, family and your fans on sight as well as online. Connecting with people and creating a lasting impression, usually starts with a mutual feeling. Why not make it a laughter? Have a great Friday!
Thanks to Jonas Bröms at eWebbyrån for the research ; )
Awoque AB is a new kind of social media agency. We believe in “Social Media for Social Good” and that organisations can and should interact with social networks to provide sustainable, profitable and loyal connections, whilst contributing to a social cause.
