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Awoque applauds Pinchos today and wishes them a happy start with their first tapas restaurant opening in Göteborg tonight at 5 pm. This is the first restaurant in town where every order goes through an app.
“I want people to go out and eat more and to be social. Having a strong online profile and an open dialogue with our fans is an absolute must”, says founder Fredrik Mattsson.

Awoques mission so far:

• Socialized the company and the team. Providing education, answering questions and forming a social media policy.
• Connecting them with fans and getting conversations started online together with the staff
• Monitoring the brand online and measuring spread, reach and impressions
• Socializing the pre-party online and inviting & interacting with fans and early adopters of the brand.

Follow Pinchos on Facebook and Twitter @eatpinchos.

Interview with proud owner and Head Chef Johannes Räfsby on Bambuser:

Three Swedish blog posts from Pinchos:
Göteborgsbloggarna “Grab a Fork”>>
Eva Wielsegren “Tapas direkt från appen”>>
Kristina Svensson, Tomatsallad “Tapas direkt från app på Pinchos”>>

I met many fantastic people during my visit in Texas. Together with Erik Presley, CEO Eli 360, we recorded this podcast on social media´s contribution to thinning global borders (10.5)

A few highlights:
- Be proud of who you are. Find people who inspire you. Social media enables you. Stay positive. The world will be yours.
- Keep the phone off when you are in a meeting and with your family. I personally use social media so that I can spend as much quality time as possible with my family.
- When you drink a coffee with your best friend. Keep the phone in your pocket. OK to take a photo to save the moment and tweet about it.
- Honesty is key.
- Find the community that share your passion. Listen, follow trends and start asking questions.

Thank you ACU for letting the use of the Learning Studio to record this podcast. What a great place to communicate witht the world, create digital storytelling and magic. If you want to see what has happened during the year that the AT&T studio has been at ACU here is a video:

Year One: The AT&T Learning Studio from Learning Studio on Vimeo.

Proliv exists to support men and their families who have received the diagnosis prostate cancer. As may organizations, they struggle to communicate with their members, to increase general awareness and to keep a positive outlook on the volunteer-based work load. Utilizing social media can be a way to increase positive attitudes and using each volunteer hour more effectively, if the necessary time is spent on setting a social strategy.

I firmly believe that it is the “media” within social media that stops many to explore the possibilities with online tools and channels. I always start my inspirational workshops by moving the “media” out of focus and concentrating on the “Why”, the basics of a great dialogue and sales strategy. My three basic tips:

1. Stay true to you passion for the cause
2. Tell stories to strengthen to show good examples
3. Focus on the dialogue and asking questions

If you would like to know more. Get in touch getsocial@awoque.com!

How was your day? Ours rocked! Awoque added new talents to the agency today. Six curious, junior Ninjas in social media will ask you questions, lead you in the jungle and give inspiration to increased awareness. On Thursday, we will tell you more.

Curious? Get in touch with getsocial@awoque.com or post a question here.

We have a had a lot of questions from clients, partners and prospective colleagues with regards to who we are and what we stand for. So we thought we would provide you with a snap-shot of Awoque.

How did these guys come up with the company name Awoque?

What’s in a name?

• Ahlén + Williams* recognize that social media begins with “Why”
• Evoke you
• QUE = we know “who” you should engage with online to create your ripple in the water effect

Why do we do what we do?

Because:

1. We believe in developing your organisation’s “Why”
2. We understand that fans are a brand’s best asset (pull not push)
3. It is about continual and sustainable community building

Our values

We work with great companies, in fun projects with inspirational people. Oh and we enjoy High 5 moments with our clients and fans.

So from all the team at Awoque, we trust this answered some of your key questions. If you have any more questions, by all means give us a call, we would be more than happy to hear from you.

PS Read this post from Social Factory as well on Social Media Experts (in Swedish)

*) Paul Williams founded the company with Victoria in August 2010 and was a part of its success until October 2011.

When I market and try to describe Twitter to new and current clients, I usually say that it is an online application that adds extra spice and a new dimension of interaction to all your events, dailly activities and subjects that you like to follow. I do not agree with certain talk about Twitter not becoming a sustainable online tool here in Sweden. On the contrary, Twitter is here to stay! Even if 10 % tweet 80% of all content spread, stated in a survey by Intellecta. Some use their voices more and drive the conversations, others follow, listen and comment every once in a while.

Here is good example on how to drive traffic during a current event:

On Saturday, my favorite music show finally started, Melodifestivalen, Sweden´s try outs for Eurovision song contest. Again I am impressed with the various social media activities they do but mostly by the comments on Twitter. Most of us die-hard-core fans used (the hashtag) #mel2011 to bundle our thoughts in one place. During the contest we could discuss the songs, the clothes, the acts and the announcers. We – the fans- ask each other questions and make predictions for the next coming competion on Saturday. Some commentators are hillarious such as Annika Lantz, Ebba von Sydow, Jonas Gardell.Melodifestivalen keeps increasing in popularity each year. The first episode was seen by over 3 million (!).

If you want to know how Twitter works, check this great help manual. To join the conversation you have 140 characters at your disposal. If you want more help, do not hesitate to get in touch.