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I had the privilege to inspire on the topic “Finding business online” in Dalsland at the Event arranged by Innovatum. Erik Nissen Johansen from Stylt Trampoli also gave a lecture on Storytelling. The two subjects connect because it is all about your “WHY”. When telling the story of your brand, your product, yourself, your staff etc, tell it straight. Be personal, stay honest and give the reader a good story.

Most of the people I meet think social media is a trick or really hard to learn. My usual answer is – you all ready know how to do it successfully. If you act online as you would with your best friends and as you would in your greatest client relationships you are on your way. The technique – to post, show photos, upload videos, create buzz etc- you might need help with. Ask your fans, followers and in forums and you will get feedback. Do not hesitate to ask professionals for help as well. Social Media is the best honest marketing, PR tool out there.

Read Innovatums own blog post from The Event in Swedish here>>

Here are a few of the videos I mentioned in my talk:

Simon Sinek – Why

Charity Water – on how to tell the story passionately:

The Marmite Social Media Case

Facebook is a social media channel, a giant window to communication with your friends, peers, customers and the unknown. This service is open 24 hrs. The majority of Awoque’s clients contact us to get help primarily with their current Facebook-page or to establish their own presence there. And could the page be ready tomorrow? (A quick fix.)

How often does that work? I had a great quote from a network collegue today in Göteborg. “My mom asks me how working with Facebook can be a job?” From the day I started my professional carrier working with online media in 1998, I have had to answer the same question. I have had to motivate my skills and the reasons any new invention is a paid service since there are ways to get it free by doing yourself or getting the help of family member. I wonder how many other business professionals in other fields feels the same way?

My answer to all is of course:
- It takes talent, skillful strategy and a little bit of luck to get it done professionally, to really stand the best of chances or at least increase the chances that the campaign, launch of service etc reaches the set business goals. On Facebook, you need to establish relationships and really listen before you act and start selling.

On Tuesday the Swedish newspaper Computer Sweden published an article on the subject with the name – build relationships on Facebook, stop direct sales on this topic.

What do you think?