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Yesterday Twingly, a blog trackback service, launched its own Analysis feature. According to Anton Johansson, Product Strategist at Twingly, the service is targeted at PR agencies helping their clients keeping an eye on the blogosphere. So what is Twingly Insight?

Twingly Insight is not going to be a Monitoring tool like Meltwater Buzz. Instead it will give the user access to the huge database (500,000 new entries per day, according to Twingly.com) of blog posts that Twingly has gathered, and search it for the keywords you are interested in. One thing Twingly Insight provides that most other services don’t is a wide array of meta data, mainly concerning stats like trackbacks (“blogs about this blog post”), a “blog score”, etc, helping the user in finding the key influencers.

Not having used Twingly Insight (yet!), I can not give you a rundown on how it actually works, but through Twingly’s website you will find a demo version and an example on how it’s supposed to be used. It sure looks promising though, and considering how many cool partners they already have, I look forward to see what the guys are up to next!

Here are some other news on the subject:
Twingly släpper analysverktyg - Article in Swedish from dagensmedia.se
The official launch blog post – from blog.twingly.com

This is the third Thursday in my series on the overwhelming amounts of Social Media monitoring and measurement tools out there. Awoque had the pleasure to spend some forty minutes on stage with Google at  Handelskammardagarna. Here is a post on their tool Google Analytics. Analytics does not do what MBuzz or Facebook Insights do. While those two are great at covering Twitter and Facebook, Google analytics excels at website statistics.

As with any Google product, setting up is not too complicated. You need a Google account (which most of us have today), and access to your website’s code. This is where many people might start getting nervous. Fear not. As with all Google’s products, they want you to use it so bad they have made it as easy as it could possibly be. You get the code and instructions on where in the code where you are supposed to paste it. Then allow Analytics about 24 hours to start gathering data and you will be ready to go.

When you log into Analytics, you will find a list of the sites you track. Click on one will bring you directly to the statistics that might be the only thing you care about: how many visitors your site has had. It’s a simple graph. Up is good, down is not so good.

What happened on the 20th/21st of September?

After that you can dive right into a plethora of tools, all powerful but still simple to use. An important and interesting thing you should check out is the behavioral tab. This could be your most valuable asset while planning the strategy for your blog. The behavior tab shows your visitors actions on your site, how long they’re staying and what they click on. There is a lot of information to be found, but I would like to highlight:

• the Bounce Rate (what percentage of people actually never clicks on anything on your site?)
• Average Time On Site (how long do people actually stay?) areas.
• Bounce rate is interesting because if people are actually not clicking on content, you should probably try to rewrite, create your material.
• Also, make sure that the message you want to give is actually right there on the front page, because people will not go looking for it!

83% of visitors stay for less than 10 seconds. Is it worth it to write a three page post?

This site is obviously not a place where people spend a lot of time, but the question is why? Figuring out what’s wrong with a site (if it’s not intended to be a short stop for the average web surfer) is usually not easy, but trying different kinds of content might give you an idea on how to encourage people to stay for a few minutes longer than before.

Of course information you can get out of analytics does not stop there. If you are interested, you can learn what people searched for to get to you. If someone sent them a link or if they simply typed in the address. Analytics will actually tell you what browser people are using, and even if your visitors use mobile devices or regular computers!

Do you want to know more about how Analytics work and how it might help you and your company improve your visits and engagement? Don’t hesitate to contact me!

Last week, we talked about Meltwater Buzz, and the ways it helps you gather huge amounts of data in a  understandable interface. This week we will switch from expensive to free! I present to you: Facebook Insights!

A page I manage, Insights marked for your convenience

Insights is one tool I have always used. When I created my first page and realized I could actually gather statistics from it, I understood that “this is something I will enjoy doing”. Finding insights is easy, just click your way to your page, and look to the top right.

Gathering data from Insights is almost as easy as finding it. It is obviously created to help anyone understand how many people are interested in their page. Well inside, you will find three tabs on the left hand side: Overview, Usage and Interactions.

• The Overview section provides the data that most people are interested in: How many people like your page, how many times your updates have been viewed, and how many comments and likes they’ve gotten.
• Moving on to the Usage section, things get a lot more nerdy interesting! Want to know exactly what your fans are actually doing on your page? Of course you do! A dedicated graph will tell you how many people watched your posts, commented, and liked them. Another one shows how many views your videos have gotten, if people clicked on your photos, etc.
  Last but not least there is demographic information, which is great use to decide whether your page’s updates should be in Swedish or English, for example:

67% male fans? What is this, a football magazine?

• Finally, we’ll have a look at the Interactions tab. This is probably one of the most valuable sections for page owners, wether commercial, non-profit or otherwise. The main part of this section is the Page Post list. All updates your page has done is in this list, and you can sort it for number of views, feedback percentage and date posted. Now why is this good? Well, most people working in Social Media, including Facebook itself agrees that engagement is king. You do not want fans that just mindlessly look at what you are doing (that’s what billboards are for!).

To succeed in Social Media, you want to speak WITH your fans not TO them.

Do you want to know more about how to engage your fans? Contact us!

On Thursdays, I will give you a review, a tip or just my thoughts on research and analysis, which is my main responsibility working at Awoque. If you have any questions about how it works, and why you should always keep track on your presence online, feel free to contact me!

Meltwater Buzz is one of the most powerful tools out there today, allowing you to search for keywords and/or hashtags in pretty much any media. Micro blogs (Twitter), regular blogs, videos, photos, it’s all covered! Setting up a campaign (a set of keywords) takes about five minutes, and feels like searching on Google, only more… powerful.

In the “Overview” tab, you will see the latest tweets, blog posts, pictures etc that follows your search criteria on the right hand side. To the left, you get stats and graphs, all customizable to your hearts delight.

Reporting your stats is obviously a key feature of any monitoring service. MBuzz does this through a simple-to-use report wizard. You choose what campaign you want a report on, decide which stats you want to show and, with the help of check-boxes, what kind of charts and graphs you want.

A downside to this tool is that it is sometimes too powerful, especially if you are only running a local campaign. You might get data that you don’t care about, for example from other countries (MBuzz actually translates content as well!). Luckily you can limit the search to only include certain countries and languages. Another downside is the price, which for a startup or small company might be too high. But as I mentioned earlier: this is a powerful service, created for big brands to keep track of everything that happens.

Have you used Meltwater Buzz? What do you think about it? Tell me in the comments, or on our Facebook page!

Tonight I am preparing for a morning session, workshop on “Why” for our online/social media project with Swerea. Not only, by researching and selecting great inspirational videos from YouTube but showing them a piece of me. We will discuss the powers of passion and how to create a lasting reason to keep the project going and increase interest from others than our group. I thought, I would trigger the morning dialogue with a taste of my evening and weekend hobby- baking bread.

For us at Awoque, we want our clients to feel like home, relax and and enjoy the adventure we initiated together. I look forward to our discussions, new insights and the result of course that we can show you here on our blog as well as the clients.

How do you work to welcome your clients?

A new year and time to get started again after a peaceful vacation during the holidays. We hope you had a good start to the new year.

We will begin our week by introducing our various client projects. The first one is Swerea IVF AB. Together with project and research manager Clas Mellby, we will explore the hypothesis that social media increases innovation in integrated product and production development. Mellby wants to “try an approach for mercenary companies to initiate a product portfolio. The experience of the project will form the platform for future major research projects.”

Follow our work on the WOC-The Wisdom of the crowds blog>>

The VINNOVA sponsored project will take place 2011 in the Goteborg area. We promise to keep you posted and give you the link to the project blog that we plan at the moment.