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In August, Awoque focused its core business to social good campaigns and talks. Yesterday, I had the privlege to moderate a political debate in Kungsbacka. Awoque also started, moderated and fueled the online conversations on Twitter and Facebook. Read more (and use Google Translate) in this blog post about using your right to vote:

If you need help to monitor your brand and/or get social media consulting, please contact me at my new job. I joined the competent Scream Mediabyrå in Göteborg together with Digital Analyst Sarah Johansson from Aitellu on August 6. Together with 54 other Media Advisors, we help our clients get visibility both in traditional and digital media in Sweden.

I look forward to staying in contact on all social media for social good matters. I am still the same happy, energetic person, with more added business strengths creating a better world together with you.

I had a dream when I was 7 yrs old to change the world to a better place. My dream grew stronger for every day. Today I live my dream every day with Awoque – social media for social good – and inspire others to chase theirs. A great job, do not you think? Last week, I hade the privilege to give a lecture on Storytelling at Xelera, I told them my story, my why, that inspired my whole life, my carrier, the company I own.

photo by Henrik Johansson - Victoria Ahlén lecturing on Storytelling

Thanks to Henrik Ladström for the recording.
Part 1 on Bambuser:

photo by Henrik Johansson - Henrik Ladström recording

Part 2 on Bambuser :

Xeleras blog post (in Swedish) from the Storytelling lecture >>

Kungsbacka showed its best face ever on Saturday for the premiere of Kungsbacka365 – a project for a more active city and a triathlon for all. Awoque proudly sponsors this social good event where citizens come together and enjoy the town we live in.

If you want to participate?  The next Triathlon will take place on August 18 in downtown Kungsbacka.
Sign up on the home page for Kungbacka365>>

I had the privilege to inspire on the topic “Finding business online” in Dalsland at the Event arranged by Innovatum. Erik Nissen Johansen from Stylt Trampoli also gave a lecture on Storytelling. The two subjects connect because it is all about your “WHY”. When telling the story of your brand, your product, yourself, your staff etc, tell it straight. Be personal, stay honest and give the reader a good story.

Most of the people I meet think social media is a trick or really hard to learn. My usual answer is – you all ready know how to do it successfully. If you act online as you would with your best friends and as you would in your greatest client relationships you are on your way. The technique – to post, show photos, upload videos, create buzz etc- you might need help with. Ask your fans, followers and in forums and you will get feedback. Do not hesitate to ask professionals for help as well. Social Media is the best honest marketing, PR tool out there.

Read Innovatums own blog post from The Event in Swedish here>>

Here are a few of the videos I mentioned in my talk:

Simon Sinek – Why

Charity Water – on how to tell the story passionately:

The Marmite Social Media Case

Awoque believes that passion and courage is at the heart of all successful social media initiatives. We like to look at the bigger picture, helping organizations to develop and transform their business through sustainable social networking. This is what a common process looks like:
- a couple of meetings with the management to get to know the company, values and goals. We look for the story to tell
- a workshop with as many of the staff as possible
- Awoque scans the online market to get a current view on the brand, its fans and the work field
- our client gets an report and a suggestion on a starting strategy and suggestions of activities

After many successful business cases, we encourage our clients to spend sufficient time on understanding and educating themselves about the various aspects of social media. It is an earned media.  It takes a personal engagement from as many of the staff as possible to increase the chances of becoming a social organization and reaching set business goals.

A great book to read is the “The Thank You Economy” by Gary Vaynerchuk.

Creating a positive, social atmosphere at salon Klippa is one of the missions I am involved with at the moment. Today, 11 creative, talented hair stylists came together to form a clear WHY, set goals and laugh. Take a glance on what route we have taken:

NOVEMBER: I gave a morning pep-talk, inspiring the staff, getting their minds spinning about social media. I showed some videos and asked questions. We start an internal Facebook group to tie the two salons closer together.

DECEMBER: Klippa painted two magnetic High5 walls in each salon where staff could post great articles, write notes and share ideas.

FEBRUARY: I interviewed most of the staff members to get their views on what inspires them, why they do what they do, what their dreams are, suggestions for the future and ongoing events in their lives.

APRIL: Workshop time. We created two mood boards. They will lay the foundation for a strategy for the coming years in social media connecting with in store activities and of course in the daily motivation of the staff.

A High5 day indeed.

Awoque applauds Pinchos today and wishes them a happy start with their first tapas restaurant opening in Göteborg tonight at 5 pm. This is the first restaurant in town where every order goes through an app.
“I want people to go out and eat more and to be social. Having a strong online profile and an open dialogue with our fans is an absolute must”, says founder Fredrik Mattsson.

Awoques mission so far:

• Socialized the company and the team. Providing education, answering questions and forming a social media policy.
• Connecting them with fans and getting conversations started online together with the staff
• Monitoring the brand online and measuring spread, reach and impressions
• Socializing the pre-party online and inviting & interacting with fans and early adopters of the brand.

Follow Pinchos on Facebook and Twitter @eatpinchos.

Interview with proud owner and Head Chef Johannes Räfsby on Bambuser:

Three Swedish blog posts from Pinchos:
Göteborgsbloggarna “Grab a Fork”>>
Eva Wielsegren “Tapas direkt från appen”>>
Kristina Svensson, Tomatsallad “Tapas direkt från app på Pinchos”>>

I ran into Anni Lyngskaer founder of This is my Story during one of many sessions at South by Southwest a few weeks ago. Look at her project as a great example of positive social change for the world. The project engages women in a participatory video workshop teaching the participants to express themselves and engage in their community. I asked her to tell me more and here are her answers:

The next one is Anni and Mariatu and editing her film

Why do you do what you do?
Well, this is always such a hard question. But I guess I’m working within the nonprofit industry because I believe that all humans are equal and have the same rights. Unfortunately, the world today is so unjust, but I believe it is possible to create chance. It makes me happy when I’m working with This is my Story because I can see it works. I can see that the participants learn and actually gain self-esteem. One of the female participants in Sierra Leone said “I’ve learnt that a woman is also valuable in a community.” – and that quote really says it all, that is why I’m doing what I do.

This is Fanta, one of the participants. They all have so many stories to share, and I feel so happy and blessed that they are willing to share them with me and the rest of the world

What is the key to your success?
I get a lot of ideas, some of them are kind of crazy, but I’m not afraid to fulfill them and follow my dreams. And then I’m curious and always trying to learn new things and skills.

You can aid them by voting for their video “I got rhytm” here>>

Any ideas on where their workshop might be needed, get in touch!

I came into Austin without appointments and booked sessions. Back in October, I had this strong notion that I had to go. 14 years ago, I lived in Abilene a few hours north of Austin so revisiting would mean many meetings with people I love and places I knew from my youth.

Still, when walking into the Austin Convention Center to pick up  my badge for the (South by Southwest) SXSW Interactive late Thursday evening, my legs shook and at the same time I wanted to scream of joy. I challenged myself to get here. I wanted to face the knowledge in my industry and by the unknown. I desperately needed to recharge batteries. I came because the time had come to chase new dreams and to find new horizons.

A week since SXSW Interactive conference ended and I am still digesting.

What a wonderful beautiful world of possibilities I took part in.
What a creative melting pot of creativity and welcoming spirits.
What a mix of great people off all ages, nations, gender and backgrounds getting together to share ideas for social change, for new horizons in business and simply connecting with each other in easy conversations.

You can join the SXSW spirit. Together we can make this world a better place. Tell and communicate your stories offline and in social media. Dream the dream. Be proud of who you are. Go get it. You just connected with the future.

Be inspired as I was by this Keynote by Baratunde Thurston – How to read the word

Åland’s Social Media Guru Mats Adamczak writes about SXSW here (in Swedish)

A blog post in Moosylvania.com -What Austin Taught Us: Key Takeaways from SXSW

The Chamber of Commerce in Göteborg writes on their blog (in Swedish)

Baratunde Thurston SXSW 2012

Downtown Austin by Mats Adamczak

When I post this more than 62 million viewers have seen the KONY 2012 film on YouTube. This movie will socially impact us and create change this year. This movie got us all thinking, wondering, wishing that we will succeed to bring justice to this cause.

The first session I visited was on “Social Media, Social Change, and Social Filmmaking” also #sxDocChange on Twitter. Every session has a pre-printed # to gather a community. This enables us to enchange and continue the conversations long after. I could also find new people to follow.

Here is a great blog post about the session by Calandra Buckner. I put the panel discussion on our Bambuser channel.