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Did you know that the Social Media Week is during this week #38? Here is an excerpt from an interview with Craig Hepburn, Nokia’s global director of digital & social media:

“What is Social Media Week all about?

Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

Social Media Week was held for the first time in February 2009 in New York City, and was launched as a “distributed conference”, with events taking place in locations throughout the city with organizations such as the New York Times, Wired, Razorfish and Nielsen. Over 2,500 people attended over forty individual events, and thousands more participated online.”

(http://conversations.nokia.com/, September 19, 2011.)

You could follow the Social Media Week on Twitter with the hashtag #smw11.

Here is a video on The Drum, previewing the week ahead:

Talking about social media events, I must say that I look forward to WebCoast on March 16-18, 2012! Awoque was a silver sponsor in 2011.

Last week Awoque attended WebCoast in Göteborg, Sweden. We attended as participants but we also came as proud sponsors.  I cannot speak for the other sponsors but we wanted to ensure that everyone at the conference remembered Awoque in a positive, fun and energetic way. In this I think we hit a home run, or High 5, which has become some what of a mantra for Awoque, our clients, partners and others that engage with us.

What made Awoque’s sponsorship successful was our social attitude and approach. We spoke often with the organizers to ensure that our activities, competitions, etc. did not detract from the event. In fact, we worked hard to ensure we created added value for WebCoast, through interviews, tweets, facebook, YouTube films and more. Importantly, we engaged continuously with our audience.

In summary this targeted sponsored event enabled Awoque to:

- Enhance our corporate image/shape peer attitudes
- Be associated with high caliber companies
- Create positive publicity/heighten visibility
- Connect with key peers/recruitment opportunities

At Awoque, we participate the same way as we work; as socially as possible!

PS. Thanks to everyone who participated at WebCoast 2011 for making it a truly unique and fun event.