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This is the third Thursday in my series on the overwhelming amounts of Social Media monitoring and measurement tools out there. Awoque had the pleasure to spend some forty minutes on stage with Google at  Handelskammardagarna. Here is a post on their tool Google Analytics. Analytics does not do what MBuzz or Facebook Insights do. While those two are great at covering Twitter and Facebook, Google analytics excels at website statistics.

As with any Google product, setting up is not too complicated. You need a Google account (which most of us have today), and access to your website’s code. This is where many people might start getting nervous. Fear not. As with all Google’s products, they want you to use it so bad they have made it as easy as it could possibly be. You get the code and instructions on where in the code where you are supposed to paste it. Then allow Analytics about 24 hours to start gathering data and you will be ready to go.

When you log into Analytics, you will find a list of the sites you track. Click on one will bring you directly to the statistics that might be the only thing you care about: how many visitors your site has had. It’s a simple graph. Up is good, down is not so good.

What happened on the 20th/21st of September?

After that you can dive right into a plethora of tools, all powerful but still simple to use. An important and interesting thing you should check out is the behavioral tab. This could be your most valuable asset while planning the strategy for your blog. The behavior tab shows your visitors actions on your site, how long they’re staying and what they click on. There is a lot of information to be found, but I would like to highlight:

• the Bounce Rate (what percentage of people actually never clicks on anything on your site?)
• Average Time On Site (how long do people actually stay?) areas.
• Bounce rate is interesting because if people are actually not clicking on content, you should probably try to rewrite, create your material.
• Also, make sure that the message you want to give is actually right there on the front page, because people will not go looking for it!

83% of visitors stay for less than 10 seconds. Is it worth it to write a three page post?

This site is obviously not a place where people spend a lot of time, but the question is why? Figuring out what’s wrong with a site (if it’s not intended to be a short stop for the average web surfer) is usually not easy, but trying different kinds of content might give you an idea on how to encourage people to stay for a few minutes longer than before.

Of course information you can get out of analytics does not stop there. If you are interested, you can learn what people searched for to get to you. If someone sent them a link or if they simply typed in the address. Analytics will actually tell you what browser people are using, and even if your visitors use mobile devices or regular computers!

Do you want to know more about how Analytics work and how it might help you and your company improve your visits and engagement? Don’t hesitate to contact me!

On Thursdays, I will give you a review, a tip or just my thoughts on research and analysis, which is my main responsibility working at Awoque. If you have any questions about how it works, and why you should always keep track on your presence online, feel free to contact me!

Meltwater Buzz is one of the most powerful tools out there today, allowing you to search for keywords and/or hashtags in pretty much any media. Micro blogs (Twitter), regular blogs, videos, photos, it’s all covered! Setting up a campaign (a set of keywords) takes about five minutes, and feels like searching on Google, only more… powerful.

In the “Overview” tab, you will see the latest tweets, blog posts, pictures etc that follows your search criteria on the right hand side. To the left, you get stats and graphs, all customizable to your hearts delight.

Reporting your stats is obviously a key feature of any monitoring service. MBuzz does this through a simple-to-use report wizard. You choose what campaign you want a report on, decide which stats you want to show and, with the help of check-boxes, what kind of charts and graphs you want.

A downside to this tool is that it is sometimes too powerful, especially if you are only running a local campaign. You might get data that you don’t care about, for example from other countries (MBuzz actually translates content as well!). Luckily you can limit the search to only include certain countries and languages. Another downside is the price, which for a startup or small company might be too high. But as I mentioned earlier: this is a powerful service, created for big brands to keep track of everything that happens.

Have you used Meltwater Buzz? What do you think about it? Tell me in the comments, or on our Facebook page!

As we are coming off the vacation period (here in Europe anyway), I thought it would be fun to catch up with some social media statistics. So take a look at “The World of Social Media in 2011 – All The Statistics, Facts and Figures” with social media stats updated for 2011, a fun video put together by the folks at Omobono.

There is now 152 million blogs and 77% of UK consumers would use information from blogs to influence their purchasing decision.

Time to re-think your stance on social media? Give us a call.

Daily, I find myself challenged in describing how we work and how we communicate. I found one great way of visualizing this for you.

On Friday, when we had our first successful round-the-table conference, I found this bulletin board by the ferry. Everyone on the island of Styrsö keep up to date with current information because they see and read the notices posted every day on their way to and from the ferry.

Awoque tries to be the virtual bulletin board. We place clear messages where you and your fans are online. We also try to increase the chances that you and the fans will notice them.

Here are some great mind blowing social media statistics. Please get in touch, and we will tell you more about how we do it .