Yesterday .SE – The Internet Infrastructure Foundation released their annual report “The Swedes and the Internet“. The 2011 edition is very interesting from a Social Media perspective for several reasons.
The most noticeable one is the huge increases in usage of Social Media, and the amount of people using mobile internet.
According to this diagram, the amount of people using Social Media has more than doubled since 2008. No other usage category has had that kind of growth. And as you can see, almost all people aged 16-25 are visiting social networks. What does this huge increase in Social Media usage mean? In my opinion, it simply means one thing: A lot of people of all ages are connected to social networks. Do you want to be where the people are? Thought so!
A fun fact: At ages 12-15 only 1% of boys read blogs every day, while the same number for girls is 52%!
The report The Swedes and the Internet can be found here, unfortunately it’s still only available in Swedish. Do you have any questions about the stats, or have any other comments, feel free to well, comment, or contact me!