On Thursdays, I will give you a review, a tip or just my thoughts on research and analysis, which is my main responsibility working at Awoque. If you have any questions about how it works, and why you should always keep track on your presence online, feel free to contact me!
Meltwater Buzz is one of the most powerful tools out there today, allowing you to search for keywords and/or hashtags in pretty much any media. Micro blogs (Twitter), regular blogs, videos, photos, it’s all covered! Setting up a campaign (a set of keywords) takes about five minutes, and feels like searching on Google, only more… powerful.
In the “Overview” tab, you will see the latest tweets, blog posts, pictures etc that follows your search criteria on the right hand side. To the left, you get stats and graphs, all customizable to your hearts delight.
Reporting your stats is obviously a key feature of any monitoring service. MBuzz does this through a simple-to-use report wizard. You choose what campaign you want a report on, decide which stats you want to show and, with the help of check-boxes, what kind of charts and graphs you want.
A downside to this tool is that it is sometimes too powerful, especially if you are only running a local campaign. You might get data that you don’t care about, for example from other countries (MBuzz actually translates content as well!). Luckily you can limit the search to only include certain countries and languages. Another downside is the price, which for a startup or small company might be too high. But as I mentioned earlier: this is a powerful service, created for big brands to keep track of everything that happens.
Have you used Meltwater Buzz? What do you think about it? Tell me in the comments, or on our Facebook page!