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Global contacts lead Awoque to a mission to aid with the The Unesco Mobile Learning Week. The conference ”aims to explore mobile learning as a unique and significant contribution to achieving the Education for All (EFA) goals of increasing education access, quality and equality.”

More than 280 000 twitter accounts reached with #mlw2013. A pleased Unesco Programme Specialist in Mobile Learning, Steve Vosloo says:
- I really want to thank you for all your help throughout the Symposium. The social media was very active and well managed – we have had lots of compliments.

Here you can view some of the action in a photo album we provided at the Unesco ICT Facebook>>

In August, Awoque focused its core business to social good campaigns and talks. Yesterday, I had the privlege to moderate a political debate in Kungsbacka. Awoque also started, moderated and fueled the online conversations on Twitter and Facebook. Read more (and use Google Translate) in this blog post about using your right to vote:

If you need help to monitor your brand and/or get social media consulting, please contact me at my new job. I joined the competent Scream Mediabyrå in Göteborg together with Digital Analyst Sarah Johansson from Aitellu on August 6. Together with 54 other Media Advisors, we help our clients get visibility both in traditional and digital media in Sweden.

I look forward to staying in contact on all social media for social good matters. I am still the same happy, energetic person, with more added business strengths creating a better world together with you.

Time to sum up a great year of new opportunities and challenges. I want to thank all my clients, followers and fans for your support and trust in Awoque. I learn from you daily and constantly meet new people who inspire my future adventures with the power of social media.  A few hightlights:

- A journey to Texas in March: We are all Rockstars of the Future>> and Proud Alumna to ACU>> 

- Socializing Restaurant Pinchos to a successful launch in April

- Participating in many great events: The Event, Folkmästerskapen i Omelett, Venture Cup, Avalon Outside

- A big applaude to “Sommarlovsentreprenörerna” in Kungsbacka, and my team members this spring Johanna Olsson, Olivia Widén and Bill Selander. Thanks also to my former chairwoman Deborah Lygonis. You guys rock!

sommarlovsentreprenörerna kungsbacka Victoria Ahlén

After a well-needed energy boost at midsummer with my family, I will be off hiking in a non-cellular, non-wifi zone in a few days. I might tweet every once in a while so keep up at @victoriaahlen. This blog rests.

When Awoque restarts in August, I will introduce news and new beginnings. Stay tuned for that. Have a #high5 summer and wear out that sun chair.

Congratulations to Venture Cup winners in the 2012 competition.

Awoque´s got the mission to create digital exposure for the winners, the competition and entrepreneurship during the Swedish finals. Many companies support events in various forms and place their roll-ups and broschures in the event arena. Traditionally companies support events and show their brands with, roll-ups, banners and broschures in the event arena. Our ambition was to create exposure in the digital meeting arena as well surrounding #VentureCup. We moderated the conversation and crreated content online for fans to follow through Twitter, Bambuser, YouTube and aided the guest bloggers.

With Matter, we produced a live talk show only minutes after the prize ceremony was over broadcasted via Bambuser. Guest in the program was winners Speximo, chairwoman of the jury Deborah Lygonis (Constant Innovation), Robert Odenjung (Västsvenska Handelskammaren), artist Emil Jensen, risk capitalist Susanna Falkengren, and Christina Jaremo who will be in the Regional Manager for Venture Cup West.

And the broadcasts reached our Enterprise Minister in Sweden, Annie Lööf on Twitter:
venture cup eftersnack 2012 anni lööf Victoria Ahlen awoque matter

High5 to Olivia Widén for the professional attitude all day and to the staff at Gothia Towers for helping us set up the mini-studio quickly.

pinchos_logotypAwoque applauds Pinchos today and wishes them a happy start with their first tapas restaurant opening in Göteborg tonight at 5 pm. This is the first restaurant in town where every order goes through an app.
“I want people to go out and eat more and to be social. Having a strong online profile and an open dialogue with our fans is an absolute must”, says founder Fredrik Mattsson.

Awoques mission so far:

  • Socialized the company and the team. Providing education, answering questions and forming a social media policy.
  • Connecting them with fans and getting conversations started online together with the staff
  • Monitoring the brand online and measuring spread, reach and impressions
  • Socializing the pre-party online and inviting & interacting with fans and early adopters of the brand.

Follow Pinchos on Facebook and Twitter @eatpinchos.

Victoria Ahlén Awoque and Janne Noren at Pinchos

Interview with proud owner and Head Chef Johannes Räfsby on Bambuser:

Three Swedish blog posts from Pinchos:
Göteborgsbloggarna “Grab a Fork”>>
Eva Wielsegren “Tapas direkt från appen”>>
Kristina Svensson, Tomatsallad “Tapas direkt från app på Pinchos”>>

This is the day, I send my biggest #High5 to all the women around the world. You rock. Especially my mentor Ulla-Lisa Thordén, an EU ambassadeur for female entrepreurship as well as for the Hunger Project. Today I join in with her and many around the world to raise awareness for this fantastic social good cause. Follow them on Twitter @hungerproject

“The Hunger Project firmly believes that it is absolutely essential to cause a society-wide change towards gender equality in order to end hunger and poverty.”


I will go looking for talented women, inspiration for social good causes and great new initiatives here in Austin, Texas and the South by Southwest. Follow me on Twitter @awoque @victoriaahlen. The delegation for the Chamber of Commerce in Göteborg tweet as well under the #westswesxsw. I will also do live broadcasts on Bambuser. Stay tuned ;)

If you are looking for organizations to support to increase your social good account, here are two great examples of passionate involved foundations. They share the same name and do enormous amounts of social good for children.

In the US, the foundation Playing for change is dedicated to the fundamental idea that peace and change are possible through the universal language of music. They most effectively use videos posted on Vimeo and their blog to spread awareness. How can you not smile and want to get involved?

Help Connect the World Through Music from Doug Kenney on Vimeo.

playingforchange_sweIn Sweden, Playing for Change is a business incubator and network for social entrepreneurs that supports social entrepreneurs who improve the lives of children and youth. They actively use social media to spread awareness both on – YouTube, Facebook and through Twitter.

Hello my name is Johanna Olsson and I will do my internship at Awoque this spring as a social media producer. I study to become a webmaster and my passion is food. I am also a certified chef. One of my assignments will be to socialize “Folkmästerskapen i Omelett” on February 24 in Göteborg during the conference “Passion för mat (food)”.

I will also be one of the twenty contestants in the competition. Please share ideas on what to put in the Awoque omelet and follow our work the event here on our blog, in the Awoque Facebook group and on Twitter #awoqueomelett.

Here is a video clip from Swedish TV4 with last year’s winner Jeanna Kanold:

Jeanna%20Kanold%20bjuder%20s%C3%B6ndagssnackarna%20p%C3%A5%20chokladomelett

To all of of you fantastic #High5 people who read this:
- ONLINE – Sharing comments, retweets, pushing a like button, asking a question etc in channels such as  Facebook, Linked In, Twitter and other places, we feel connected with you even if you are far, far away.
- FANS – who encourage and send virtual and real hugs when needed the most and spread the #High5:s
- CLIENTS – who trust us and engage with us on a continual basis.
- PEOPLE – we meet in real life at events, meetings and networks. You rock our world and make it happen.
- FOLLOWERS – we look forward to more interaction with you in 2012.

2012 will be a honest, straight forward year with many #High5 projects to manage and enable. We look forward to it.

For all the joy we have experienced this past year, I (+every co-worker that have been apart of the Awoque-team in Göteborg) want to say thank you and lots of big hugs.

Have a fabulous end of 2011. We will take a pause here on the blog and see you again on January 9 2012!

MERRY CHRISTMAS  & A HAPPY NEW YEAR ;) !

We wanted to really do something for young talents and give them a chance to shine. We found some of our fans on Twitter and Facebook. We offered them a chance to share something they are passionate about – social media. They are junior ninjas and ready to go and out visiting clients.

You can meet most of us on Monday at the event Entreprenörs- och Ledarskapsdagen in  Göteborg or get in touch by getsocial@awoque.com

High5!

PS. Photo by talented Oskar Allerby.

About awoque

Awoque AB is a new kind of social media agency. We believe in “Social Media for Social Good” and that organisations can and should interact with social networks to provide sustainable, profitable and loyal connections, whilst contributing to a social cause.

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