Hi all TGIF
Today, we thought we would share this cartoon, which depicts the importance of customer service or more importantly, how you will be treated in the future?
Many companies are looking at ways to use social media effectively with a justifiable ROI. Customer support is arguably one of the best ways for companies to achieve this. Spotting a customer issue, responding to it and resolving the issue quickly through social media provides exceptional customer experience.
Companies can no longer say they are customer focused; they must back it up. Organizations that fail to do so may find themselves being bad mouthed by the public and not just in obscure areas but on high-profile social sites and online communities that have a significant influence on consumer perception, opinion and behavior. An example that comes to mind is the “United Breaks Guitar”. A video about the mistreatment of a bands instruments by United Airline baggage handlers. These disgruntled band members have had some 10 million plus views of their video.
If you are interested in “Why” your organisation should use social customer support, gives us a call.