I got inspired yesterday. Jonas Bauer, CEO at Vasaloppet, visited the popular breakfast club in Kungsbacka yesterday to tell us the story on why/how a ski race got to be so much for than just a single event. The event inspires thousands of volunteers to get involved, more than 7 000 fans on the Facebook, and a leader who talks strategically and passionately about all events, actions and communication plans. A big High5 from my heart. Go Go!!