2011 we hope to help our clients to build their brands through social media AND also do social good. Over the Christmas holidays, we got inspired by the many charity events taking place around the globe. We wanted to push our thoughts on passion even further. Paul did some research and found these two great examples on companies:
- Pepsi with the Refresh project. Anyone can submit an idea that has a positive impact they want sponsored. Each month the fans around the globe vote for their favourite.
- Dove´s campaign for real beauty. This is global campaign to strengthen the selm-esteem amongst women through workshops.
Yesterday, I celebrated my birthday and decided to challenge all my friends to give to charity on their birthdays. What got me the ideas was Charity water as you see in the video below.
What do you want to do? Get in touch!

