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Anmält mig till Livsloppet har du?

logotyp world transplant games 2011Livsloppet går av stapeln 18 juni i Göteborg. Jag är anmäld, är du?

Både springa 5 km är bra för kroppen men att dessutom synliggöra vikten av att ta ställning inom organdonation känns bra i hjärtat. Loppet organiseras i samband med World Transplant Games 2011 som invigs samma dag i Göteborg.

Nu blir det träna av. Häng med du också :) .

Maria Gustafsson Miku Awoque

New employee Maria Gustafsson, head and founder of the company Miku and the initiator and project leader of WebCoast brings 6 years of experience of social media and entrepreneurship to the company Awoque.

Tuesday the twenty-ninth of mars Awoque had the privilege to welcome Maria Gustafsson, an associate that has been recruited as a senior project leader and will begin working directly with a key client, World Transplant Games 2011.

Victoria Ahlén, partner at Awoque says, “We could not have chosen a more competent person and team member. Maria’s reputation as a social media expert and advocate speaks for itself. She’ll be a valuable asset to our team at Awoque with her extensive knowledge of social media and her social network. ”

Maria Gustafsson has a background in behavioral science and she worked as a lecture at Högskolan i Väst and has chaired for EQuiz, she is the founder of the company Miku and the initiator of WebCoast. She had years of experience in the world of both business and science.

“I’m looking forward to the challenge of making people more aware of World Transplant Games 2011 and organ donation. Within Awoque I will continue holding on to what I love, communicating creatively to achieve new goals for customers and their projects”, says Maria Gustafsson.


Google Analytics for World Transplant Games  2011 Awoque How do you measure your results? Do you know from what sources your fans find their way to your page? How much time the fans spend looking around? These and many more features, can be measured and tracked with Google Analytics.

Most online activities can be measured and analysed in more detail than traditional offline media. This is why I love the online industry. I like the fact that we can prove a point, show where we have created traffic and interest for a various set of clients. We can tell them where their fans can be found, how they move around on the blog/site, find them around the globe, show points of interest etc. For clients with excisting sites, we can build and relaunch more social websites based on facts.

Driving and measuring traffic includes many various aspects. During the spring, we will continue sharing some of our thoughts on the matter and share customer cases. Please ask us questions.

Tonight I got a happy image when I saw this summary google analytic world transplant games 2011 Awoque for one of our clients during the past week, the blog from World Transplant Games.

What can we do for you?

Friday Fun – Emotional Branding

As it is Friday, I thought I would post up this video of the Coca-Cola Happiness Truck. We all like surprises and Coca-Cola are experts at delivering fun and tying their brand to positive emotions.

This campaign is a great example of marketing and social interaction that triggers a positive ripple effect. Gaining fans, appreciation and sales.

So sit back and enjoy some “Happiness” and have a fun Friday.

What emotions do you want your fans to take away, when they engage with your organisation?

In a few months time, the World Transplant Games 2011 will take place here in Göteborg, Sweden. Thousands of athletes will compete in olympic-like sports June 17-24. All these people are the proof of one thing – life can begin again. Many, many around the globe have enabled their lives, given them a new chance to explore and breath fresh air. Have you taken a stand on the question of organ donation? (If you live in Sweden go here).

Today, we continue our work trying to do social good, to create buzz and awareness on these questions. We will meet many young and eager students at Chalmers and hear their views on the matter. If you want to join the conversation, please do through the blog or the facebook-page.

Need more inspiration, take a look at these YouTube-clips:

Och från TV4 Nyheterna:
%20Roger%20laddad%20inf%C3%B6r%20VM

The fun theory

Every day we pursue small and bigger challenges. We make choices: yes or no, right or left, up or down… I made a pledge a long time ago to try to find happiness in every day of my life. Some days I succeed easier, some days I have to fight to start my day with a smile. At awoque, we keep the daily “High Five” as a motivator to keep it more fun. This week, we convinced a few new clients to focus on the passion to build their brands, we shared great laughters during a workshop with the gang from World Transplant Games and we met inspiring entrepreneurs at the Brewhouse Speed Incubator.

Since it’s Friday, we want to share a great initiative to make a normal day using the metro more fun. Have a FUN weekend.

World Transplant Games 2011 organisation

June 17-24 this summer thousands of special athletes will travel to Sweden to compete in the 18th World Transplant Games. Life will be in focus during the games. All the participants have received organ donation(s). The games creates awareness for donor registration and transplant issues globally through their various online channels. One of the most important ones will be the Facebook page.

World Transplant Games selected awoque to 
provide 
guidance 
and 
support
 within 
social
 media and to connect all online activities under one strategy.
If you live in Sweden, please take a stand at Donationsregistret today!World Transplant Games 2011 Facebook page

Ring action – Merry Christmas

In the midst of the seasonal rush hour, we want to wish all our clients, fans, friends, co-workers and future acquaintances around the world a Merry Christmas, GOD JUL (in Swedish).

We all deserve a break, a time to pause and reflect. These past few months, since we started awoque in August, have been amazing. What a crazy fun last few months meeting all of you in various forums, feeds, meetings online and IRL (in real life). We, Paul and I,  set out to build a company based on our passion for social media with a focus on great people and fun projects. So far, I am thankful for the result and feel even more confident that when you follow your heart, your dreams can come true. I look forward to follow the ring action we started in various channels. I know that the passion we just began to tap into, will keep the rings spreading. If you want to know more, keep and eye here on the blog or get in touch!

This year (and next), we choose to sponsor a fantastic event, the World Transplant Games 2011 in Göteborg. Please follow us  next year, when we promise to “Make Life Happen”. If you live in Sweden, make your choice, enable life at Donationsregistret>>

From both of us to all of you – Merry Christmas! Lots of love!
Paul Williams and Victoria Ahlén Christmas photo 2010 awoque

Har du tid i 7 sekunder?

hjärta val donationsregistretNästa sommar kommer livet stå i fokus när World Transplant Games går av stapeln. Underbara människor som kämpat sig till liv tack vare att andra vågat ta ställning att dela med sig. Livet möjliggörs när vi – du och jag- tar oss tiden att göra ett aktivt val. Jag gjorde mitt val för länge sedan när jag börja bära donationskortet i plånboken. Därför tog jag tiden idag när jag upprepade aktionen online. 7 sekunder tog det. 7 sekunder att klicka in mig på Donationsregistret, knappa in mitt personnummer och namn och göra valet.

Visst har även du 7 sekunder över att samma sak, ta ställning? Kanske tar det dig mer tid. Helt ok. Unna dig den tid du behöver för valet du gör är livsviktigt, det möjliggör liv.

PS. awoques sajt är äntligen uppe – puh. Välkommen in ;) !

About awoque

Awoque AB is a new kind of social media agency. We believe in “Social Media for Social Good” and that organisations can and should interact with social networks to provide sustainable, profitable and loyal connections, whilst contributing to a social cause.

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